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Digital Marketing-Chapter 3 Flashcards | StudBud
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Digital Marketing-Chapter 3
Digital Marketing-Chapter 3
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Flashcards
20 cards
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Practice quiz
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Questions
20
Answers
1
Getting free traffic to your website is called
optimizing
bounce rate
click thru rate
visibility
2
If you are in the fashion industry, it is best to post on Friday afternoon.
Pinterest
Google+
Linkedin
Instagram
3
When I go to Cold Stone, Verizon sends me a message to entice me to visit the store.
custom
location
Interest
Look alike
4
Self-reported interests and page related behaviors are which type of targeting?
Look alike
location
custom
Interest
5
Defining the target audience and roles include:
knowing the behavioral triggers for each role
knowing the roles and the media mix
knowing the best schedule to optimize posts
demographics, lifestyles and media use
6
Which social media gets the most engagement during off work hours?
Linkedin
Pinterest
Instagram
Google+
7
Purchasing and search behaviors are which type of targeting?
custom
Interest
behavioral
connection
8
I like to make comments on products. I also do a lot of ratings on different products.
conversationalist
creator
joiner
critic
9
Men are the fastest growing category of users on which social media?
LinkedIn
Facebook
Pinterest
Snapchat
10
On which social media is it best to post on Thursdays and Fridays between 1 and 3 pm?
Facebook
Instagram
Twitter
Pinterest
11
Getting as many people as possible to see what you are doing and posting is called.
bounce rate
visibility
click thru rate
optimizing
12
Which statement is FALSE?
hashtags and emojis can be used to target audiences
Different audiences use different platforms
Same audience may use different platforms in different ways
only hashtags can be used to target audiences
13
What is a source of big data because of search possibilities?
profile
hashtags
location
none of them
14
I have a blog & write articles about my experiences. I also upload videos as examples.
creator
joiner
conversationalist
critic
15
Knowing the messaging objectives, media mix, media scheduling, and evaluation is...
Optimize media plan
Develop media plan
Define target audience and segments
Create personas
16
If I am developing a persona role for a new app, what is the first thing I need to know?
What is their trigger?
Who makes the buying decisions?
What are their needs?
Tailor the message to the role
17
To create a persona for each segment you need the following:
roles and needs
all of them
Messaging objectives for each role
Behavioral triggers for each role
18
Which of the following statements about audience targeting are true?
Personas are worth time and effort it takes to develop them
Focus on behavioral and not just statistics
In DM you can fine tune to a small market segment
all of them
19
Which of the following is a need or situational trigger?
exercises a lot
low budget
having children
they are all triggers
20
On which social media is it best to post on the weekends or from 5 to 6 pm weekdays?
Instagram
Twitter
Pinterest
Facebook
