SEM Chapter 2 Review

______________ refers to the process of assigning a value to products and services on the basis of supply and demand.

The term marketing could refer to many different business activities, such as selling, promotion and publicity.

The key differences between sports and entertainment involve ______________:

Cross Promotion is the convergence of two entertainment properties working together to market products or services.

Copyrights and trademarks would be considered tangible product attributes.

The event triangle refers to the relationship between a company and an athlete or celebrity.

To elevate levels of fandom, it is important for SEM business professionals to develop effective fan engagement strategy

Which of the following is not considered to be one of the 5 P’s of Event Marketing?

Sports marketing and sports management refer to the same practices

A long-term relationship management strategy focused on interactions between fan and sports property to help stengthen

The process of working with government officials to provide support for an event is considered part of event marketing.

A local blues festival and local ballet provide an example of the competition for the entertainment dollar.

Without sponsorships and corporate support, many events would ____________

Which of the following is NOT one of the key differences between sports and entertainment?

One similarity between sports and entertainment is that each activity is one that entertains and occupies our time.

Creating a budget for a marketing plan or analyzing the cost effectiveness of promos is considered functions of finance

The role of corporate support in event marketing has __________________ in the past few decades

money left to spend after necessary expenses are paid

Customer loyalty is a customer decision to become a repeat consumer of a particular product or brand.

Which of the following are examples of event marketing?

Distribution is the process of determining how best to get products and services to consumers.

The NHL’s Carolina Hurricanes strategy to offer payment plans to ticket buying customers is an example of distribution.

A product can be represented in digital or virtual form.

Which of the following is NOT a function of marketing?

Marketing is developing, promoting, and distributing products that satisfy customer needs and wants.

Technology has advanced the role of sports and entertainment marketing in many ways including ______:

Sports and entertainment products are unique in that they are both __________:

Coca-Cola’s sponsorship of the Olympics is an example of the marketing OF sports.

__ can be defined as the process of gathering and using information about customers to improve business decision making.

Leisure time is the time available to people when they are not working or assuming responsibilities.

Which of the following is not an example of a sports product?

The Topps Trading Card company selling digital trading cards on-demand best represents which marketing function

Film, radio, television and music are all examples of ________________:

The Chicago Bulls selling special “Holiday” ticket packages to fans is an example of ______________________:

An Audi vehicle making an appearance in the film Iron Man is an example of ____________.

Sports and entertainment products are non-perishable.

___________ is defined as a source of diversion or physical activity engaged in for pleasure.

Sports consumers already know the outcome of the event in which they are participating before the event takes place.

Which of the following would be considered an example of an intangible attribute?