Term 1 Market Research

Which government publication contains lots of information on statistics and trends

Someone who uses the final product

What term means with ensuring a USP?

No value as no longer used

Which one is not part of Product

An idea which comes from instinct

What type of research involves asking groups their opinions on certain products and issues?

Moral principles that give you an idea of right and wrong

Which P focuses on distribution channels?

Positioning of a new product is done with ....

Which is true of qualitative research?

Which is true of Secondary Research?

An industry where a few businesses control the market

Which form of Promotion involves famous people?

The money flowing in and out of a business

Which one is not Primary Research?

Making a product, name or symbol more valuable by promotion is called ...

Which producer is most likely to use direct distribution channels?

What is it called when your product is decided after market research?

Which one is not considered one of the 4 Ps

Something special about your product that makes it stand out.

someone with ideas who takes a risk and starts a business is a

What is it called when the market is chopped up into similar buyers

Which car manufacturer just arrived in the Interbrand top 100, at 100, in the last year?

Statistical data related to a population

someone who takes an interest in the organisation (business)

Which of the following were famously product - orientated

According to Interbrand, which of the following is considered the more "valuable brand"?

Giving a reason to charge a higher price .......

How much is the Apple brand nameconsidered to be worth?

Which form of promotion focuses on winning favourable relationships and image for the brand?

Putting money into a business in exchange for shares