UNIT 1 EXAM MARKETING PRINCIPLES

__________ utility involves changing raw materials into something useful.

_________ utility is having a product availability at a certain time of year of convenient time of day.

Which of these is NOT one of the THREE phases of the marketing process?

Marketing activities increase demand which leads to lower prices over time.

All of these are demographics EXCEPT:

________ used to conduct market research by getting customer feedback about products/services.

Which of these is NOT one of the 3 C's in the internal portion of the SWOT analysis?

Which of these is NOT one of the elements of the Marketing Mix?

The amount of money left over after paying for all of your necessities is your _____________ .

People who have similar wants and needs and have the ability to purchase a product are called a:

Your Disposable Income is the money that you have left over after your taxes are paid.

Which of these is NOT one of the economic utilities:

____________ identifies target markets and sets marketing mix choices that focus on those markets.

A brief overview of the Marketing Plan is called the _________.

Catagorize market segments by age, gender, race, income, and education level:

Strengths and Weaknesses are __________ factors in the SWOT analysis.

_________ is the effort to inform, persuade, or remind potential customers about a business’s products or services.

When a business sends out coupons to customers to encourage them to shop with their business, this is ____ segmentation.

All of the activities involved in making a product or service available for sale are called production.

Marketing generates __________ which leads to new and improved products to satisfy customer wants and needs.

___________ identifies internal and external factors that affect business operations.

Finance Management is one of the 7 core marketing functions.

Opportunities and Threats are ___________ factors in the SWOT analysis.

____ used with a product which has universal appeal where there is little differentiation between competitors?

The current state of the economy is of interest to ALL businesses.

Which portion of the Marketing Plan comes last and is the "review" portion of the plan?

Tangible items that have monitary value:

The primary focus of marketing is: satisfying customer's needs.

New and improved products, lower prices, added value and utility. These are all examples of:

Niche marketing campaigns are designed to appeal to everyone and the products have little differentiation.

Fixed costs are costs that change constantly based on the amount of production.