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Ch. 6 Customer Value-driven strategy Flashcards | StudBud
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Ch. 6 Customer Value-driven strategy
Ch. 6 Customer Value-driven strategy
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Ch. 6 Test your knowledge of key concepts and strategies in customer value-driven marketing
Flashcards
24 cards
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Questions
24
Answers
1
What is the first step in a marketing strategy?
Differentiation
Positioning
Targeting
Segmentation
2
True or false: Geographic segmentation divides by location
False
True
3
What is the goal of market targeting?
Analyze competitors
Set prices
Create products
Select segments
4
What is the final step in a marketing strategy?
Segmentation
Targeting
Positioning
Differentiation
5
True or false: Differentiation is about product uniqueness
False
True
6
What is the purpose of differentiation?
Create value
Set prices
Evaluate segments
Analyze market
7
Which segmentation uses lifestyle?
Behavioral
Demographic
Geographic
Psychographic
8
Which segmentation is based on age?
Behavioral
Geographic
Psychographic
Demographic
9
True or false: Differentiation creates superior customer value
False
True
10
True or false: Positioning is about product placement
True
False
11
Which segmentation uses income?
Behavioral
Geographic
Demographic
Psychographic
12
What is the goal of segmentation?
Create products
Analyze competitors
Divide market
Set prices
13
True or false: Positioning is about consumer perception
False
True
14
Which segmentation uses personality?
Geographic
Psychographic
Demographic
Behavioral
15
Which segmentation uses social class?
Behavioral
Psychographic
Demographic
Geographic
16
What does market targeting involve?
Creating products
Setting prices
Evaluating segments
Analyzing competitors
17
Which segmentation uses user status?
Geographic
Psychographic
Demographic
Behavioral
18
What is positioning?
Creating value
Product placement
Consumer perception
Market offering
19
Which segmentation uses purchase occasions?
Psychographic
Geographic
Behavioral
Demographic
20
True or false: Differentiation involves creating unique products
False
True
21
What is market segmentation?
Dividing a market
Analyzing competitors
Creating a product
Choosing a market
22
Which segmentation is based on benefits sought?
Geographic
Demographic
Behavioral
Psychographic
23
True or false: Market targeting selects customer groups
False
True
24
What is the purpose of positioning?
Create value
Analyze market
Set prices
Consumer perception
