Stukent Marketing Strategies - Chapter 1

Question 1

Why do companies need marketing?

Accepted Answer

all of these

Question 2

Marketing is the process of communicating a company's value to the customer.

Accepted Answer

True

Question 3

According to the reading, before creating content, what question should you ask yourself?

Accepted Answer

Who is the target audience?

Question 4

Marketing and adverstising are the same thing.

Accepted Answer

False

Question 5

If you increase the number of new customers in your business, you are guranteed to grow your business.

Accepted Answer

False

Question 6

The Four P's of Marketing are: Product, Price, Place and:

Accepted Answer

Promotion

Question 7

Target markets are identified groups of consumers who are most likely to purchase your product or service.

Accepted Answer

True

Question 8

Which common research method is best for gathering demographic and quantitative data?

Accepted Answer

Surveys

Question 9

Which research method is best for getting a in-depth look at consumers' thoughts and ideas about a product/service?

Accepted Answer

Focus Groups

Question 10

Ads, emails and text messages are all examples of marketing approaches.

Accepted Answer

True

Questions 10