PR-175 Scoring Customers Through Sponsorships (Sport/Event Sponsorships)

Guilt by association, a striking team, and a team having a losing season are examples of sponsorship

What do sponsors want to accomplish by putting their company logos on NASCAR automobiles?

When a sponsor gives away advertising products during a sponsored event, the sponsor is

A formal contract is the preferred form of written agreement between a sponsor and a sport/event entity because it

Why do local businesses typically sponsor local or regional teams and events instead of national or international?

The relationship between a sponsor and a sport/event entity is often described as a

How is sponsorship success measured?

When a business uses sponsorship to expand its market base, its primary goal is to

Information about sponsorship, cost, marketing opportunities, and audience demographics are examples of information

Who benefits from an effective sport/event entity sponsorship?

If Coca-Cola is the only soft drink sponsor of your favorite team, Coca-Cola is considered a(n) __________ sponsor.

What must smaller businesses have to compete with larger businesses for a sponsorship opportunity?

If the terms of the sponsorship proposal are not acceptable, a business may try to ________ with the sport/event entity.

Which of the following is an example of ambush marketing:

When too many sponsors are involved with an event, fans may tune out all advertising as a result of all the

An athlete, a team, or a league are examples of

Why is sport/event sponsorship one of the fastest growing promotional activities today?

Proper exploitation of sport/event sponsorships encourages

Which of the following is an accurate statement about sponsorship opportunities:

What factor should receive the most attention when choosing a sport/event entity to represent the business?