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Sports and Entertainment Marketing Chapter 1/2 Review Flashcards | StudBud
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Sports and Entertainment Marketing Chapter 1/2 Review
Sports and Entertainment Marketing Chapter 1/2 Review
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Answers
1
To satisfy customer needs, you must do all of the following except?
Charge prices to maximize company profits
Develop products that customers consider the best choice
Identify your customer
all of these
2
Geographic segmentation is about ?
Dividing markets based on location
Dividing consumer groups based on lifestyles
Understanding the benefit the product has to offer
Dividing consumer groups based on social status
3
Economic uncertainty has no impact on consumer purchases.
False
True
4
Marketing is the creation and maintenance of
satisfying/maintaining relationships
financial resources
sales
product/service management
5
Marketing
Promotion
means
Methods of communication from marketer to customer.
To give someone praise.
Passing of a title.
Raising someone to a higher position or rank.
6
The best strategy for a business to rise above the competition is to provide ____
outstanding customer service
Complimentary beverages for shoppers
less quality products
free products
7
Product/service management
cook breakfast
Watch YouTube
obtaining, developing, maintaining, and improving a product or service
8
The Marketing Mix includes...
none of these
product/ place/ publicity/ price
product/ promotion/ packing/ parcels
product/ promotion/ place/ price
9
Discretionary income is the amount earned before deductions are taken from the pay.
False
True
10
The best strategy for a business to rise above the competition is to provide uncompromising, great customer service
True
False
11
Which term is NOT part of the marketing mix?
placement
product
price
population
12
Target market decisions include?
marketing strategies are directed to a specific group
decisions about advertising, personal selling, and publicity
what customers are willing and able to pay
where a product is sold
13
Which of these groups would be least valuable to marketers as a market segment?
all teenagers in the United States
college students who purchase season football tickets
None of these
female nascar fans
14
Which of the following is most related to the marketing concept?
Make a profit
Satisfy Customers
Increase sales
Gain market share
15
Consumer demand has no impact on prices assigned to goods.
True
False
16
What is the marketing mix also called
McPizzle
The 4P's
The 2P'S
Mapping
17
Gross Impression is..
Marketing of entertainment products
Amount required to purchase/sell a product
Advertising and selling sports-related products and events
Total Number of people that see ads/also repetition of ads
18
Which is an example of 'Geographic segmentation'
Where you live.
Gender
Income
Age
19
In the marketing concept, whose point of view matters most?
Buyer’s
Planner’s
Seller’s
Marketer’s
20
Which of the following is an example of an emotional purchasing motive?
celebrity endorsement
convenience
price
quality
21
Behavioral segmentation...
Focuses on how much money the customer earns
All of the above
Focuses on the wants/needs of a customer
Focuses on the Customer's attitudes towards a product or service
22
Marketing-Information Management
determines where products will be sold
determines client needs/wants and then responds through planning
gathers, assesses, synthesizes, evaluates, and disseminates information.
23
What are the two major goals of marketing?
Determine what consumers want and how much they will pay
Determine how much money you make
Determine who buys what products to buy
Determine what to sell
24
is timing important in sports marketing
false
true
25
Value based culture is
Good work ethic
High performance in excellent customer service
Productivity
26
Market Information Management
Decides how much products will be sold
Analyzes the data
Finds ways to fund their operations
Relies on information gathered to make decisions
27
Success in marketing depends upon evaluating how well events meet customer needs.
False
True
28
Marketing increases prices for consumers due to the costs of promotion and distribution.
False
True
29
What is Timing in Sports Marketing?
losing money based on what time of day it is.
design, maintaining, and improving products to meet needs
12:35 p.m
Important marketing efforts tweaked based on winning trends
30
The emotional buyer bases his or her purchases on:
Price
Personal reasons
Being a new product
Facts
31
Marketing process consists of ___ steps?
Five
Eight
Six
Seven
32
Age, Income, Gender
Psychographics
Benefits Derived
Geographics
Demographics
33
Customer service gap
percentage of total sales of a product or service
shares one or more characteristics
group of consumers within a larger market
The difference between customer's expectations and services
34
Patronage Purchase
Loyalty to a particular brand or product
The study of consumer based on their activities, interests, and opinions
Spending with little thought during emotional highs and lows
How we make customers
35
A target market is
a group of consumers at which a product/service is aimed
an industry willing to sell and market your product
a generational group of individuals
a group of investors willing to put capital into a business
36
Emotional Purchase
A specific group of consumers a business wants to reach
Making purchases based upon careful thought and sound reasoning
Spending with little thought during emotional highs and lows
What is being offered to satisfy needs/wants
37
Rational purchases
Being able to produce products more effectively & economically than others
Customers assess their wants and needs as well as their budget
Purchases items during emotional highs and lows
Purchased based on their loyalty to the company
38
A written statement identifying the target market, specific marketing goals, budget, and timing for marketing program
market review
market objectives
market strategy
marketing plan
39
Gross impressions
all of these
occur when you see a corporate emblem on a jersey
can occur in any market, not just sports marketing
refer to the # of media mentions of an athlete or product
40
An emotional purchase
nostalgia spending
discretionary spending
disposable income
impulse buy
41
Financing is market research
False
True
