Which of the following does not come under the 5Ws for creating a social media marketing strategy?

When do you want to be on social media?

If your reach and share of conversation on social media are sizeable, then it is very likely that you have:

An examination of social data on your company and competitors online

Which of the following can be identified by using SWOT analysis?

Internal Strengths and Weaknesses and External Opportunities and Threats.

Which of the following defines how will a company use social media and how they will integrate it into the company?

High-Level Organization Strategy

Which of the statements below best describes a persona?

A fictional, personality or a personal or public representation of a role

Which of the following is the best way to obtain psychographic information about your customers?

Analyze the online actions of your customers and followers

Which of the following is an ROI

Profit for a social media campaign

A typical threat on social media would be:

Negative comments on a social media page

Developing personas from scratch requires an understanding of:

the typical consumer for the company's products or services.

If your reach and share of conversation on social media are sizeable, then it is very likely that you have:

A considerable presence on social media

Which of the following best describes a tertiary audience member?

Interested in the product but does not need it and can't afford it

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3/31/22 Kahott#4 Activity Social Media (Developing A Social Media Strategy

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Questions 22

Answers

1
Which of the following does not come under the 5Ws for creating a social media marketing strategy?
Where do you want to share?
Who do you want to share?
When do you want to be on social media?
What are you going to share?
2
The most successful social media marketing plans are:
The most creative
The broadest
The most expensive
The most targeted
3
Strengths and weaknesses are related to the _____________ of the company.
Management Style
Internal Environment
External Element
Company Culture
4
If your reach and share of conversation on social media are sizeable, then it is very likely that you have:
A link that leads to basic company information
An examination of all your companies advertisements and their success
An examination of where your company is mentioned on social media
An examination of social data on your company and competitors online
5
Who do you choose when considering positioning strategies?
Human Resources
Marketing
Executive Suite
Customer Service
6
Which of the following can be identified by using SWOT analysis?
How well you are reaching your SMART goals that you set up
Target audience and the social media platform to best reach them
Strengths, Wellness, Outsourcing, and Target Audience
Internal Strengths and Weaknesses and External Opportunities and Threats.
7
"What is the ethnic background of our targeted audience?" this is an example of what type of segmentation?
Geographic
Behavioral
Demographic
Psychographic
8
You discover your company doesn't have an Instagram, but your competition does and has a large following what is this?
Weakness
Opportunity
Threat
Falsity
9
Which of the following defines how will a company use social media and how they will integrate it into the company?
Organizational Unit Strategy
Social Media Campaign
High-Level Organization Strategy
Platform Strategy
10
Which of the statements below best describes a persona?
The information of a real customer embodied in a character representation
A CEO or other well-known executive in the company
A fictional, personality or a personal or public representation of a role
Character that is often associated with the company or brand
11
Which of the following is the first step in a social media strategy cycle?
Listen and Analyze
Define Strategies
Identify the Target Audience
Set Goals
12
Which of the following is the best way to obtain psychographic information about your customers?
Analyze the online actions of your customers and followers
Research and analyze the demographic information of your customers
Develop a working persona of your customers
Follow a customer for a week and find out their likes and dislikes
13
Which of the following is an ROI
Profit for a social media campaign
Brand Awareness
Customer Loyalty
Retention of Employees
14
A typical threat on social media would be:
Negative comments on a social media page
A form that does not work properly for collecting information
An overwhelming response to an ad that can bring down the servers
An active campaign on a site where their competitors are not
15
Which of the following does not come under the original Product Marketing Mix?
Price
Product
Physical Evidence
Place
16
Developing personas from scratch requires an understanding of:
the typical consumer for the company's products or services.
the market and economy in which the social media campaign is launched.
the business at both a high level and at a very basic customer level.
the company's influence in its product category.
17
If your reach and share of conversation on social media are sizeable, then it is very likely that you have:
A considerable presence on social media
A neutral or slightly negative presence on social media
A lot of paid advertising on popular search engines
Have been brandjacked
18
Sending advertisements to try to reach a large group of their target audience online is bad practice and is called:
Brandjacking
Spamming
Hijacking
Sentiment
19
Which of the following is a return on engagement (ROE)?
An increase in traffic on a social media site
The retention of customers
The leads coming fro social media
The revenue generated from social media campaigns
20
Which of the following segmentations is based on grouping audience members by their lifestyles and interests?
Demographic
Psychographic
Physiological
Behavioral
21
Which of the following best describes a tertiary audience member?
Interested in the product, needs it and can afford it
Interested in the product but does not need it and can't afford it
Interested in the product and needs it, but can't afford it
Interested in the product, needs it, can afford it, bought the item before
22
To record sentiment, you need to look at each mention in a topic of conversation and then evaluate it for its:
Effectiveness
Tone
Reach
Value

3/31/22 Kahott#4 Activity Social Media (Developing A Social Media Strategy Flashcards | StudBud