MC exam 1 Review

Cultural studies research methods generally do NOT include

Trade incentives have little impact in the book industry

“Caucasian women” would be a good example of a lifestyle category.

Media industries

The focus on specific audience segments is called

what U.S. President said that “Information is the oxygen of the modern age?”

Psychographics categories include

Consulting Firm Veronis, estimated 2010 spending on media was just over one trillion dollars.

Stereotypes

use a “two step flow” model to discuss the influence of government-sponsored media to citizens.

The big difference between news and information is that

the media literate person understands that media materials

A story about which celebrity wore what is an example of hard news.

Convergence takes place when content that has traditionally been confined to one medium

media influence people in ways consistent with the magic-bullet concept.

The mass production process creates content with potential for reaching millions of people.

Reliability is the extent to which a study accurately describes the circumstances that exist

One company controlling the production, distribution, and exhibition refers to

development of digital technology has made deadlines less important in journalism profession.

The development of new media channels encouraged the mass audience to

News is the raw material that journalists use when they gather information

The education genre includes materials in addition to textbooks

The concept of priming is closely associated with the concept of

Scholars who study Agenda Setting agree that

A student’s purchase of this textbook is an example of direct sales.

watching your favorite show and the soundtrack switches to a language don’t understand.

Hard news rarely contains elements of conflict.

Digital divide refers to differences among groups of people in getting access to information.

A good example of a dramedy would be

A person who watches television in order to have some company is using which type of media use?

Exhibition is the activity of presenting mass media materials to audiences for viewing

A shift in the way that consumers acquire recorded music resulted in closing of record stores.

Editorials are expressions of opinion.

The thing that makes mass communication different from other kinds of communication is

Which one of these is not a quality of a media-literate person?

The idea that messages that affect all people powerfully and directly refers to

Age, sex, income, and ethnicity are examples of

Part of becoming media literate involves taking a stand on why the media are important

Lifestyle categories involve activities that mark potential audiences different from other ones

Mass media research involves the use of systematic methods to understand or solve problems

A subgenre of news that concentrates on an individual's or an organization's point of view is

Which body of theory attempts to show how stereotyping in media extends power relationships?

It is usually impossible for a media literate person to recognize how a particular example of

Imagine being at a lunch but everyone is on their cell phones What does Sherry Turkle call this

America is characterized by the almost total absence of subcultures

Individuals can get just about any gratification they are seeking from just about any program

The “magic bullet” concept of mass communication

The term digital divide refers to the separation of new and old media.

The multiple approaches to mass communication research explored in this chapter

Media literacy is the ability to access, analyze, evaluate and communicate messages

The basic entertainment formula usually includes

A parasocial interaction is an example of

Das Capital, written by Karl Marx, was of great interest to which school during the 1930s1940s?

What is the aim of the Annenberg School in that table?

A sound in the communication situation that interferes with the delivery of the message is

Media uses such as enjoyment or companionship depend on a particular medium or genre.

Harold Laswell and other researchers feared that mass media could be used

Opinion leaders are important elements in the two-step-flow.

A toy company paying Warner Bros. to manufacture a Harry Potter toy usually pays a usage fee.

Hard-sell ads combine information with an intense attempt to get consumer to purchase product

messages delivered through media persuade directly w/o having any control over way they react

Venture capitalists are individuals or companies that invest is startup or nonpublic firms

A media literate person does not necessarily need to examine media content systematically

Audiences are fragmenting

Journalist Walter Lippman

the mass media

Empirical research

understanding of research on the mass media’s implications for the individual and for society

George Creel headed the U.S. propaganda effort during World War One.

A content analysis counts certain aspects of media products

Media content has very little value as social currency.

understanding some creative techniques involved in production of media part of media literacy.

communications researchers explored what cultivation effects “hidden curriculum” TV violence.

Because of audience fragmentation, people are calling for the end to using“mass communication.”

Most Americans spend less and less time with mass media.