Chapter 9 Principles of Marketing

Question 1

What is this?

Accepted Answer

sellotape

Question 2

Some prdcts that have entered the decline stage hv been cycled back2 the growth stage through _

Accepted Answer

A) promotion or repositioning

Question 3

Which of the following best represents the options a company has when a product is declining?

Accepted Answer

C) maintain, harvest, or drop the product

Question 4

An attractive idea must be developed into a ________.

Accepted Answer

B) product concept

Question 5

When a product is in the maturity stage, the company should consider

Accepted Answer

B) modifying the product, market, or marketing mix

Question 6

New-product development starts with ________.

Accepted Answer

A) idea generation

Question 7

Barbie, simultaneously timeless and trendy, is in the ________ stage of the PLC

Accepted Answer

C) maturity

Question 8

which is the RIGHT charger?

Accepted Answer

C

Question 9

________ calls for testing new-product concepts with groups of target consumers.

Accepted Answer

B) Concept testing

Question 10

__ stage -> promotional expenditures will be high in order to create consumer awareness

Accepted Answer

D) introduction

Question 11

Increasing profits will most likely occur at which stage of the PLC?

Accepted Answer

C) growth

Question 12

Which stage in the PLC is characterized by rapid market acceptance and increasing sales?

Accepted Answer

C) growth

Question 13

Introducing a new product into the market is called ______

Accepted Answer

D) commercialization

Question 14

__ stage -> promotional expenditures will be high in order to respond to increasing competition

Accepted Answer

A) growth

Question 15

Which stage normally lasts longest and poses strong challenges to the marketing managers?

Accepted Answer

C) maturity

Question 16

________ is the product life cycle period when sales fall off and profits drop.

Accepted Answer

D) Decline

Question 17

What are the two ways that a company can obtain new products?

Accepted Answer

C) new-product development and acquisition

Question 18

Executives, manufacturing employees, and salespeople are all examples of ________.

Accepted Answer

B) internal sources for new-product ideas

Questions 18