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Revision EVN101 Flashcards | StudBud
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Revision EVN101
Revision EVN101
26 terms
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Flashcards
26 cards
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Practice quiz
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Questions
26
Answers
1
Oktoberfest is a Hallmark event
False
True
2
More than 57% of event revenue comes form which source below?
Donations
Ticket sales
Crowdfunding
Sponsorships
3
The Greek Paniyiri Festival in Brisbane is an example of a:
Cultural event
Celebration of community
Minor event
Special event
4
What are the gains for an Event Sponsor?
Data on customers
Use of event name
All of the above
Visibility and promotions
5
An example of a mega event is a trade show
False
True
6
To develop a strong marketing strategy and formulate a plan for a facility or event it must ...
be determined what is easiest.
be determined what is feasible.
be determined what is fun.
7
Hallmark events occur when the event is regular and it is linked to the destination, which is an example?
Tour de France
Comedy Festival
The Olympics
Richmond vs. Collingwood game
8
There are four scales of events, which one does the OLYMPICS fall into?
Major
Hallmark
Minor
Mega
9
If you fail to submit your assessment by the due date you will lose 10% of your marks.
True
False
10
The Tall Ships Race held on Australia Day is an example of:
Minor event
Mega event
Major event
Giga event
11
One characteristic of event marketing involves promoting and selling a(n)
physical appeal
tangible product
Taco Bell
unique experience
12
Events can be popular for many reasons, which is not RIGHT
Only going because your parents forced you
Escapism
Social benefits
Tradition
13
Assessments can be submitted whenever you feel like it.
True
False
14
Feasibility involves:
Researching finanical, marketing and operational areas
Checking attendees do not have fleas
Doing the research to decide of an event is going to proceed
Researching to see there are enough resources and people to run the event
15
An event planner coordinates all event aspects
True
False
16
After an event it is essential to?
Evaluate, keep records and debrief
Pay bills, presentation ceremony, contact fox sports
Pay athletes, keep records, notify media outlets
Post results, thank people, clean the venue
17
Why is marketing and promotion important? Pick the best answer from below
Allows for sponsorship
To ensure the maximum exposure for your event
Lets people get to the event
Keeps people in a job
18
Prior to an event what things are essential?
Venues are booked and permits obtained
Equipment is available and in working order
Keeping to budget
Transport is organised
19
Which is these is a good description of the nature of an event?
A planned occasion, for example a social gathering or sports match
A public assembly for celebration, education, marketing or reunion
A thing that happens or takes place, especially one of importance.
An event is very simply a gathering of people for a purpose
20
Assessment 1 Event research report is due at the end of Module 2 - week 4
False
True
21
What are M.I.C.E events?
Meetings, Incentives, Conventions and Exhibitions
Meetings, Incentives, Celebrations and Exhibitions
Mega events, incentives, conventions and exhibitions
A cheese expo
22
Rio Carnival is a Hallmark event
False
True
23
Stakeholders are the individuals or organisations likely to be affected
True
False
24
Mega events are the largest type of events, often international in scope, take years to plan
True
False
25
The "multiplier effect" refers to the benefits of events and festivals dollars ...
...going to other regions or countries
...supporting young math students
...being spread through a community where they are spent
...being invested in the stock market
26
What were two study tips I gave you in the week 1 class?
Schedule your study time - ideally at the same time each week
Studying too much makes you tired
Bank your study hours
Eat protein whilst studying