Unit 1 Quiz

1.05 Which of the following is one of the main features of a sport product:

What is Merchandising?

1.05 A sports spa and gym is an example of a

1.03 What is Entertainment Marketing:

1.06 If an endorsement features a celebrity wearing a watch, then the celebrity must be

1.02 Sporting goods can be defined as:

1.01 A unique characteristic of the sport industry is that it seeks to attract markets that…

1.05 What is a celebrity who is paid to use a product and discuss its effectiveness giving?

1.06 The fee a licensee pays up front to use trademarked property is called a(n)

1.06A reason companies consider the benefits before hiring a celebrity endorser is because it's

1.02 Athletes, spectators, and a facility are all a part of a:

1.04 How does perishability affect sports and entertainment marketing?

1.04 How are demographics used in sports marketing?

1.06 The main benefit of being a licensor is

If terms of the sponsorship proposal are not acceptable, a business may try to __________ them.

1.10 Logos have to be:

1.02 What is designing or developing a live themed activity, occasion, display or event?

1.02 What is an example of an intangible product?

1.02 What is an example of a private event?

1.03 What is Event Marketing:

1.07 The relationship between a sponsor and a sport/event entity is often described as a

1.06 What might a sports organization offer a business to encourage them to sponsor an event

1.02 Which of the following is not a perishable item:

1.04 Why is brand loyalty an important part of branding?

1.01 Are health clubs considered part of sport segments

1.01 What is not Sports/entertainment marketing

1.04 How are sports and events a combo of goods and services?

1.01 Which of the following is not a professional team

How do sports marketers “sell” their team?

1.06 The basis for the licensing process is

1.03 What is Sports Marketing:

1.06 What are royalties?

1.04 What is product service management for sports/entertainment marketing?

1.01 Which of the following is not recreation

1.05 What is a benefit that is implied but not clearly stated?

1.05 Many fans attending a sporting event are motivated by the game's __________ value.

1.10 Brand recognition is only effective when there is no logo

1.07 Proper exploitation of sport/event sponsorships encourages

1.01 Core benefits to customers who purchase sport products include entertainment, health, and

Which is not an example of Sales promotion:

1,06 Which of the following is an example of branded merchandise:

1.01 Collegiate athletes are paid as much as professional

1.04 What is the biggest part of branding for a sports team?

1.04 How does a team use target markets?

1.04 How can poor branding ruin an organization?

1.05 One of the features of sports events such as football games is that they are:

1.05 Why does Sarah go to the gym to maintain a healthy lifestyle and catch up with friends?

1.02 What is the process of planning and executing sports ideas, goods and services?

1.06 What must a celebrity endorsement always reflect?

1.02 What are businesses that pay to associate their names with a sporting event called?

1.01 Which of the following is bad for marketing

1.05 Which is an example of a celebrity endorsing an event simply by being associated with it?

1.01 What is usually is a characteristic of the sport/event industry

1.02 Which of the following effects of sports marketing benefits society?

1.02 Which of the following involves unorganized participants?

1.05 A reason that large businesses purchase naming rights to a new facility is for:

1.05 Which of these is not a buying motive

Which is not a form of Advertising:

1.01 Are all athletic events paid for

1.06 Which of the following is true about using celebrity sport figures to endorse products:

1.04 Will inconsistency cause a team or entertainer to lose money and fans over time?