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Applied Psychology: gender, aggression and consumer behaviour Flashcards | StudBud
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Applied Psychology: gender, aggression and consumer behaviour
Priming is....
Aggression is more likely when it is...
Applied Psychology: gender, aggression and consumer behaviour
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Questions for BTEC Applied Psychology
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Questions
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Answers
1
Aggression is more likely when it is...
postiviely reinforced
reciprocal
punished
negatively reinforced
2
Priming is....
looking to others to fit in
a type of conformity
subconsciously being influence to respond in a certain way
preparing a surface for painting
3
When McDonald's shows adverts that link it with happiness they are using
associative priming
semantic priming
operant conditioning
repetitive priming
4
The key gene involved in aggression is
MAOA
Dopamine
AMAO
5-HIAA
5
What does the SRY gene do?
stops the release of southogen
triggers development of ovaries
triggers release of testosterone
triggers release of oestrogen
6
According to social psychologists students wear Nike Airforce One because....
they are high quality
They are expensive
They are cheap
To fit in
7
according to evolution this is the role of males
mechanics
hunters
gatherers
eye candy for females
8
This occurs when a person may identify as a male one day but later identify as a female
androgenous
non-binary
gender fluid
transgender
9
What is this?
swimming hat
EGG
EEG
fMRI
10
What does the EEG measure?
blood flow
happiness
Thoughts
Electrical activity
11
Which of the following is not a gender stereotype
females working as bricklayers
males playing football
males not showing emotions
females talking about their hair
12
When a person looks at the reviews of a product to choose which one to buy this is called.....
Bandwagon effect
social proof
operant conditioning
Social learning
13
what is gender dysphoria
when a man dresses as a female
when a biological male identifies as a male
when there is a mismatch between biological sex and psychological gender
when a person changes their gender
14
A person who does not wish to be identified as either male or female
binary
transgender
non binary
androgenous
15
Confidence in ones ability to be aggressive is:
Vicarious reinforcement
self-efficacy
Observational learning
Modelling
16
Men are more likely to ______________ than women
be sexually jealous
be emotionally jealous
Know they have parented a child
reproduce
17
Implicit Bias is conscious and deliberate
False
True
18
Models of aggression
usually have low status
Must be real life only
are usually unattractive
Can exist in the media
19
Social proof is caused by normative social influence
True
False
20
Methods to try to control what people are thinking
brain washing
dirty washing
brain laundering
rain bashing
21
Gender role norms dictate that women should be
emotionally repressed
verbally aggressive sometimes
The strong but silent type
More aggressive than men
22
Aggression is associated with smaller amygdala volume
False
True
23
Which of the following is not a characteristic of social learning theory
imitation
classical conditioning
observation
role models
24
McDonald's gives you a free cup of coffee if you buy 5. This is an example of...
classical conditioning
bribery
social learning theory
operant conditioning
25
Gender schemas affect our memories
True
False
26
What is neuromarketing?
part of the social approach
new marketing techniques
using knowledge of the brain to sell things
using drugs to sell things
27
This where a person displays a balance of both masculine and feminine behaviours
androgenous
gender fluid
transgender
binary
28
Aggression with a purpose is
hostile
instrumental
hot blooded
reactive
29
According to schema theory, what do we call the opposite sex
in groups
nasty
outgroups
supergroups
30
TV adverts use celebrities because...
They are poor
They are friendly
they are intelligent
they are role models
