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Publicity and sales promotions
Publicity and sales promotions
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#vocab
Flashcards
7 cards
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Practice quiz
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Questions
7
Answers
1
A promotion where a few online mentions turn into a real buzz is called a
Grass-roots effort
Viral campaign
Sales promotions
2
The person who is responsible for maintaining relations with public and news media is called
Public relations
Publicst
Trade allowances
3
What is the a grass-roots effort?
Extensive market campaigns
Unknown person or event propelled into a spotlight
4
Publicity can be advantages to a sports or entertainment business by creating a
Virtual campain
Publicist
Goodwill
5
What do trade allowances offer?
Promotions
Price reductions
Short term discounts
6
The arm of promotio that tries to create a favor public opinion
Sales promotions
public relations
Trade allowances
7
Marketing efforts that offers the customer an additional incentive to buy the product or servic
u
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