Chapter 16.1: Collective Behavior

Unconventional object, action, or an idea that a large number of people attached to for a very short period of time.

An Expressive Crowd has no apparent goal or purpose. Crowd forms around emotionally charges activities.

The most violent form an acting crowd. Members are untied by a specific destructive or violent goal.

Urban Legends teach a lesson and seem realistic but are untrue. Often told by word of mouth and can change over time.

A crowd is an temporary gathering of people who are in close enough proximity to interact.

Glittering Generalities are the opposite of name calling. Links a person, or idea, to a positive symbol.

Glittering Generalities makes the appeal that "everyone else is doing it, and so should you."

Collection of differing attitudes the members of the public have about a particular issue.

Least organized and most temporary type of crowd. Little interaction among the people. (Waiting to buy movie tickets)

Name Calling links a person, or idea, to a negative symbol. (Communist,Fascist)

Practice of presenting facts in a way that places politicians or products in a favorable light.

Attempt to convince the audience that a prominant person and his ideas "are of the people".

Fashions refer to enthusiastic attachments among large numbers of people for particular appearance or behavior.

Least organized and most temporary type of crowd. Little interaction among the people. (Waiting to buy movie tickets)

A public figure or celebrity promotes or endorses a product, policy, or a political candidate. (Michael Jordon - Nike)

Spontaneous and uncoordinated group action to escape some perceived threat. (Fires, floods, and earthquakes)