Marketing Foundations (Functions, Utilities)

involves having products where customers can buy them

activities may include advertising, sales promotions, personal selling, and publicity

obtaining, developing, or improving a product 

Which of the following utilities involves making products? 

Home Depot offers special classes to teach customers how to use certain products

A business’s selling policies are beneficial to customers when they

What is DECA?

includes people who share similar needs and wants and can purchase a company's product

Involves changing raw materials into usable goods to make them more useful

the function of marketing that manages money, banking, investments, and credit

To increase the __utility of their products, some retailers offer installment or layaway plans.

A company stops producing a product that was not selling well.

A hardware store has a 30% off sale on snow shovels in March.

a person buying an item for personal use falls under

Which economic utility increased when fast-food restaurants began accepting credit cards? 

activities related to advertising, personal selling, sales promotion, and publicity

A gas station offers a reward card that allows customers to earn free gas.

Where is the international DECA conference this year?

when a company buys items from another company they are part of 

Buy one get one free is an example of

Informing, persuading, or reminding potential customers about a good or service is called 

deciding how goods get into customers hands 

What part of the marketing mix involves the types of brands & support services offered?

this includes information compiled about ethnic background, age, income level, gender, etc

marketing causes new and improved products because of

gathering, storing, and analyzing information 

You are invited to participate in a pizza taste test.

A company builds warehouses in big cities so products can reach urban customers quickly.

deciding how much to charge for goods and services 

A boy asks his mom to buy Lucky Charms after watching a TV commercial. What is he part of?

salespeople, displays, packaging, advertising, owner's manuals, websites, etc

marketing lowers prices because of

product, price, place, promotion

When stores have a back to school section at the end of the summer, they are providing

The marketing concepts states that businesses should meet the needs/wants of customers and make

personally providing customers with goods and services they want 

letting customers use credit cards to purchase items

having products available when consumers want them

What function affects how well a product sells & the amount of money the business makes?

A store clerk describes the features and benefits of a new backpack.

a car, a computer, or a cell phone

A company designs a new type of running shorts particularly for athletes.

The following are all benefits of marketing except

getting a haircut, having your taxes done, or babysitting

exchange of a product for money