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Stukent Chapter 2 Flashcards | StudBud
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Stukent Chapter 2
Stukent Chapter 2
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1
A computer program that searches databases & internet sites for the documents containing keywords specified by a user
Social media audit
Outbound marketing
Search engine
2
determined by or dependent on the collection of data
cross-promoting
data driven
cross-promoting
dot-com bubble
3
identifying only the people that will best help you achieve your goals
Exact Targeting
Promoting
Cost per click
Media advertising
4
the simulation of human intelligence processes by machines, especially computer systems
Conversion
Artificial intelligence
Influencer
Brainpower
5
What is an influencer?
The simulation of human intelligence processes by machines, especially comp
A person with a strong influence in his/her particular field of expertise.
Web-based technology that enables the development, deployment, & management
6
Content &/or interactions used to grow/engage with a social media community made through efforts other than paid means
One-to-many marketing
One-to-one marketing
Organic
Platform
7
What was the first social media network?
MySpace
Google
LinkedIn
Facebook
8
Happens when the desired outcome of marketing message is achieved
Data-driven
Conversion
Cross-promoting
Content marketing
9
Content that is continually relevant and not outdated
evergreen content
hootsuite
dot-com bubble
cross-promoting
10
Web-based technology that enables the development, deployment, and management of social media solutions and services
Search engine
Social media audit
Platform
Reach
11
Which of the represents the % of marketing executives who use social media as part of their marketing strategies?
over 75 percent
over 10 percent
over 90 percent
over 50 percent
12
What does the acronym SEO stand for?
Sales Experience Outline
Search Engine Optimization
Sales Evaluation Overview
