Name the 4 P’s of the marketing mix:

Product, place, price, promotion

What is the concept of fashion "Marketing?"

The action a retailer uses to promote and sell merchandise

Identify a product’s life cycle in its correct order:

Development, introduction, growth, maturity, decline

What are the 4 target market segmentations?

Demographic, psychographic, geographic, behavioral

The purpose of the 7 marketing functions is to:

Create a product in response to market opportunities

Product Service Management is:

Planning, improving, and/or adding to a product line

Which of the following is most related to the “Marketing Concept?”

The philosophy of satisfying a consumer’s wants and needs.

studbud

Fashion: U2 Fashion Concepts TEST

16 termsStudBud Administration35 plays

Fashion Marketing Concepts

Flashcards16 cardsFPractice quizPHost liveL

Questions 16

Answers

1
Maybelline decides to introduce a new version of mascara to the public.
Product Service Management
Finance
Distribution
Pricing
2
Name the 4 P’s of the marketing mix:
Product, packaging, place, price
Patent, product, place, promotion
Packaging, place, price, promotion
Product, place, price, promotion
3
Making a product available at the right time of year or a convenient time of day.
Time Utility
Place Utility
Information Utility
Possession Utility
4
Which of the following utility includes finding the right location for your product?
Time Utility
Form Utility
Place Utility
Possession Utility
5
What is the concept of fashion "Marketing?"
What a business uses to create a sales program
A way to communicate pricing strategies to the public
A way to communicate an upcoming sale to the general public
The action a retailer uses to promote and sell merchandise
6
Starbucks sells its products and merchandise in local grocery stores.
Promotion
Price
Product
Place
7
Identify a product’s life cycle in its correct order:
Introduction, growth, maturity, decline, development
Development, introduction, growth, maturity, decline
Development, growth, introduction, maturity decline
Introduction, development, growth, maturity, decline
8
What are the 4 target market segmentations?
Psychographic, geographic, monographic, behavioral
Monographic, mass, geographic, psychographic
Demographic, psychographic, geographic, behavioral
Mass, demographic, geographic, psychographic
9
The purpose of the 7 marketing functions is to:
Create a product in response to market opportunities
Create a product to take advantage of the consumer
Create a product to build a higher profit margin
Create a product to eliminate competition
10
What is the purpose of extending a product’s life cycle?
To retire the product altogether
To rebrand an existing product
To introduce a new product
To eliminate competition
11
Product Service Management is:
Planning, improving, and/or adding to a product line
To collect & analyze information to make business decisions
Informing, reminding or persuading customers about a product
Personally communicating with the customer
12
Which of the following utilities includes the ability to aide customers in owning goods?
Place Utility
Possession Utility
Information Utility
Form Utility
13
Changes in the tangible parts of a product or service affect a product’s:
Place Utility
Possession Utility
Information Utility
Form Utility
14
Which of the following is most related to the “Marketing Concept?”
How the consumer perceives a product or service’s value
Understanding the importance having theright location
A business’s way to increase sales and make a profit
The philosophy of satisfying a consumer’s wants and needs.
15
Market opportunity is often affected by:
Rewards
Timing
Methodology
Location
16
A retailer forecasts increased profits by promoting goods to Hispanic females aged 18-34-years.
Demographic
Geographic
Behavioral
Pyschographic

Fashion: U2 Fashion Concepts TEST Flashcards | StudBud