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Master Entrepreneurship: Foundations Flashcards | StudBud
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Master Entrepreneurship: Foundations
Master Entrepreneurship: Foundations
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1
In a Problem Interview
you try to connect customers with eachtother
you want to fix a contract
you present your idea to the customer
you try to learn about the customers´problems
2
A Business Model describes how a company ...
calculates the variable costs
plans to address a specific market segment
is an abstract image of own the company
creates, delivers and captures value.
3
The Lean Startup process consists ...
of a clear beginning (vision) and end (IPO)
of 3 stages (Problem-Solution-Fit, Product-Market-Fit, Scale)
of 4 stages (Explore, Experiment, Eliminate, Earn)
of startups and does NOT include grown-ups
4
Data Thinking means
to include the value of data in the business model
the comany should respect the GDPR/DSGVO?
that only non-profit business models should use data.
to avoid saving customer data.
5
The AIDA concepts stands for
Attention Desire Double Action
Attention Interest Desire Action
Attention Interest Desire Always
Answer In Direct Action
6
CAC stands for
Customers Always Correct
Customer Acquisition Costs
Customer Answers Cost (a lot)
Companies Are Cool
7
Prototyping is Part of Design Thinking. Video prototypes ...
can be done by yourself
is as complicated as testing medical devices
should always be produced by experts
help you to test out ideas
8
Which step is NOT part of the Design Thinking Process?
Empathize
Prototype
Define
Plan
9
True or False? A Persona is a fictitious but typical representative of the targeted customer segment
False
True