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HFT3444: Social Media Flashcards | StudBud
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HFT3444: Social Media
What is the Internet?
What is a Web browser?
HFT3444: Social Media
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Answers
1
What is a Web browser?
A) A software that allows users to access Web pages and Web 2.0 programs.
A collection of related Web pagelection of related Web pages.
None of the above
A form of social media.
2
What is the Internet?
A specific website where all online information is stored.
A collection of interconnected networks based on the TCP /IP.
Is a collection of related Web pages and associated items
A physical location where data is stored and processed.
3
What is an intranet?
B) A secure network only accessible to members of an organization
C) A global network available to everyone
D) A type of social media platform
A) A publicly accessible network
4
Generation Z is born between 1996 and 2015. What is another commonly used name for Generation Z?
D) Baby Boomers
B) Millennials
A) Generation Y
iGen or Centennials
5
What type of information is typically provided by restaurant chains on their websites and social media profiles?
B) Entertainment schedules
A) Weekly recipes
B) Historical data of the restaurant
C) Daily specials and nutritional analysis
6
Which generation is typically referred to as Millennials, born between 1977 and 1995?
C) Baby Boomers
B) Generation Z
A) Generation X
D) Generation Y
7
When executing social media campaigns, which KPI is commonly used to gauge the success and return on investment
C) Follower counts and post engagement percentages.
D) The cost of renting office space for the campaign team.
A) The number of coffee cups used during campaign planning meetings.
B) The monthly rainfall in the campaign's target geographical area.
8
Why do most restaurants use social media as a marketing tool and to engage with customers?
A) To share their secret recipes with the world.
D) To showcase their collection of antique silverware.
C) To get closer to their customers and promote their specials.
B) To post pictures of their daily staff meetings.
9
What is one of the primary current uses of social media in the hospitality management industry?
A) Measuring the weight of luggage at the front desk
B) Recording daily weather forecasts for guests
D) Organizing room service menus
C) Engaging with customers and building brand loyalty
10
When were individuals classified as Generation X typically born?
C) Between 2000 and 2015.
D) Between 1940 and 1959.
A) Between 1980 and 1994.
B) Between 1965 and 1976.
11
Baby boomers were born between 1946 and 1964.
True
False
12
Social networks, GPS, and online payment systems are technology and concepts that support sharing economy companies?
False
True
13
What is the purpose of a Key Performance Indicator (KPI) in marketing and business analysis?
C) To organize files and documents
B) To assess the return on investment (ROI) of marketing efforts
D) To calculate the annual budget
To create a company's mission statement
14
What is the sharing economy based on?
C) Traditional purchasing methods
B) Collaborative consumption and sharing access to goods and services
D) Centralized control of all shared items
A) Individual ownership of products or services
