FINAL - Review

Revenue management system is used to maximize a company yield of contribution margins by:

The long-run success of tourism will depend on ______ to satisfy the desire for travel.

Which of the following is not a factor that is transforming direct marketing?

Company structures its sales force based on selling higher-priced products.

Competition-based price is based on other organizations that have helped pay part of the cost.

In its simplest form, value pricing means offering a price below competitors:

A restaurant informs the press of no cases of food borne illnesses traced as the destination has recorded - this is:

Which of the following is NOT one of the most common mistakes in pricing?

Which of the following statements is correct?

Generally, print publications are being replaced by:

A customer sees a stake priced at $29.99. This is likely an indication of:

Interactive TV allows marketers to target audiences based on their specific:

Prospecting involves:

Social selling includes the followings:

Revenue management systems are used to maximize a hospitality company’s yield or contribution margin.

The main forms of online advertising are display ads and search-related ads.

Which of the factors below represents one of the most critical aspects of distribution for hospitality companies?

Personal characteristics affecting consumer behavior influenced by cultural factors are:

One of the most important aspects of database use is:

Occupancy, passenger miles, and total covers are common measures of sales volume.

To be effective, each marketing plan must be written _____.

______ have security and privacy concerns.

Hospitality Industry distribution channels are:

Lifestyle is a person's whole pattern of acting and interacting in the world and provides info about consumer values.

Sustainable tourism refers to tourism that minimizes the environmental impacts and sociocultural changes and defined as:

Which of the following is the first step in the selling process?

In direct distribution, the transaction costs are low because:

Psychological prices are:

Direct and digital marketing was very basic in the beginning, but became ______ over time.

A restaurant examines the cost of its menu items. adding a 20% markup to each item’s cost as final price - this is a:

To break through the clutter, many marketers have subscribed to a new merging of advertising and:

Which of the generations listed below are most interested in traveling abroad?

Advertising is any paid form of non-personal presentation, promotion of ideas, goods/services by an identified sponsor.

Traditional forms of direct marketing used in hospitality industry are:

A marketing plan has a ____ scope than a _______ plan.

Direct interactions between customers and companies in the social media space give customers a sense of:

Generally, a web site _____ all other promotional and retail activities.

Marketing analysis begins with a complete SWOT company analysis.

Conventions are annual meetings including general sessions, committee meetings, social interest sessions and trade shows

Revenue management involves ___________ of profit margins and sales volumes for each product line.

Regardless of how a sales force is structured, individual salespeople must classify their:

Which of the following is not a specific form of direct and digital marketing?

It is _____ to find properties that are truly comparable in all attributes due to the uniqueness of the hotel industry.

Research has shown that casinos _____ business away from local restaurants.

Psychological factors that models consumer behavior:

Marketers have a responsibility to protect the privacy of customer information.

Demographic environment is the study of human populations in terms of size, density, location, age, sex, race - select:

Promotional mix - a specific blend of ads, public relations, personal selling used to communicate customer value.

Organizing the sales department includes the followings:

Developing a marketing research plan includes:

A distribution channel is a set of independent organizations hwo make a product/service available to consumer.

Social media has increasingly become ____________, particularly for younger customers of hospitality and tourism.

Buyers are less price-sensitive when the product is unique or when it is high in quality, prestige, or exclusiveness.

Customer density varies by territory, and territories with equal potential can:

Sales force ____ ensure that corporate goals are met.

A consortium is a group of organizations that work together to provide mutual benefits to members.

Maturity is a period of slowdown in sales growth because of product achieved acceptance by most of its potential buyers.

AIDA - designing the message should include:

Lobbying involves dealing with legislators and government officials to promote or defeat legislation and regulation.

Destination marketing is systematically linking supply (destination features and benefits) with:

A major factor influencing price increases is:

Advertising strategy consists of two major elements: competition and clutter.

Major activities of PR departments are:

PR messages and vehicles are:

Restaurant distribution systems include:

The aim of press relations is to understand the firm’s mission, culture, and target of the communication.

Which of the following factors does not influence the structure of a hotel sales department?

One important challenge for PR managers is to ___________ news.

Which of the following are NOT marketing objectives for a PR manager?

Local area marketing uses all areas of promotional mix, but predominantly ____ to convey messages to the local audience.

It is recommended that companies:

Product levels are:

Objectives should be based on information about the target market, positioning, and market mix.

Press relations aims is to put newsworthy information in news media to get attention to a person/product or service.

Economic environment consist of factors affecting customer purchasing power and spending patterns, choose correct items:

Destinations generally have an actual or perceived ____.

Market segmentation consists lf many types of costumers, products and needs. Consumers are gruped in various ways.

The affordable method in establishing a total promotional budget for a company is based on:

The following elements constitute the AIDA framework:

Generally, the ______ assigns the area’s quota to each of the area’s salespeople.

Which of the following pairs represent common measures of sales volume?

Which of the following specific tools to communicate with customers are used by advertising?

One of the benefits of social selling is:

One of the benefits of social selling is:

Direct mail marketing is based on:

Image differentiation - an image conveying a singular distinctive message about products major benefits and positioning.

For most companies, the first step in conducting online marketing is to use highly selective mailing lists.

Micromarketing: the practice of tailoring products and marketing programs fitting specific individual tastes or places:

Which of the following is one of the most frequent frustrations of a salesperson?

Internal marketing seeks if employees are able and willing to deliver quality services (company's internal customers).

Differentiation concentrrates on achieving superior performance in an important customer area valued by a large market.

National, state, and local tourism agencies have the goal of promoting:

A vertical marketing system consists of different natural abilities to attract qualified channel members.

Slogans like “I Love NY” and “100% Pure New Zealand” contribute to _____ a destination.

Price must be coordinated with symbolic and visual qualities.

A company’s promotional mix includes all of the following elements, except for:

One of the most important functions of a distribution channel member is contact. Contact represents:

There is _____ competition among destinations for leisure travelers.

Digital marketing tools and platforms directly engaging anywhere, any time via computers, smartphones, tablets, smart TV

The inside sales force includes technical support persons, sales assistants, and telemarketers.