2023 MGT 125 FINAL EXAM COMPREHENSIVE B

Title VII

For performance appraisals to be effective, managers must focus on fairness, relevance, objectivity, and balance

ALC is redesigning the path through which its products reach consumers. It involves wholesalers, retailers, & customers.

The theory of comparative advantage exists because

Data becomes information when processed, organized, & presented in a way that makes them useful to a decision maker

Your target market is the group of people who are most likely to buy your product.

_____ involves placing a producer's products in as many stores as possible

Dividing potential customers into groups of similar people is known as _____

Selective distribution works best for medium & high-priced products or stores that consumers don't find on every street

Purpose of SWOT analysis

Capitalism

Sade buys medical scissors, forceps & retractors from a manufacturer and sells them to local doctors offices. Sade is a

Who helps develop small business

Spence chewing gum focuses on kids who enjoy video games. The customer group that Spence focuses on is called its _____

The contingent workforce accounts for more than 60% of U.S. employment

An employee whose pay is based off a % of sales

A downside of publicity is that_______

In marketing mix, the _____ of a product includes all of the ways that marketers communicate about the product.

Acquiring funds through borrowing represents

Demographic segmentation refers to dividing the market based on where consumers live

Firms experiencing fluctuating need for workers are likely to hire permanent, full-time workers than contingent workers

Charitable donations by corporations to nonprofit organizations as

MT and PG are given lump sum payments as reward for their excellent job performance in the last fiscal year. This is

Primary data tends to be lower in cost than secondary data

In the context of the marketing mix, which of the following statements is true about distribution strategy?

____ is a group of products closely related to each other, either in terms of how they work or the customers they serve

Today, the economic systems of most nations could most accurately be classified as

Everyday-low pricing (EDLP) means pricing a handful of items temporarily below cost to drive traffic

Financial capital refers to the_____

Ethical behavior covers a ______ range of conduct than legal behavior

In marketing mix, the distribution strategy includes all of the ways that marketers communicate about their products

Contingent employees include on-call workers

A paid, nonpersonal communication made to influence a target audience with regard to a product, service or idea is

Corporate social responsibility describes the firm's

Primary data is the new data that marketers compile for a specific research project.

Organization charts help managers understand the financial situation of the company.

SB Systems sells its desktop organizers to CM Corp, which in turn sells the organizers to final consumers. CM Corp is a

For successful product differentiation, _____.

Performance appraisals help managers

In the various modes of transportation, sending products by ship is the most expensive option available to producers.

What % of new jobs in the US do small businesses create?

A company is working on a strategy to deliver its products to students before a new term. The Co. is working on its

Planning refers to determining organizational goals.

___ means establishing only one retail outlet in a given area

___ pricing strategy includes long-term discount pricing, designed to achieve profitability through high sales volume?

The main difference between B2B and B2C transactions is

Money has a time value because

Each person in a line organization is directly accountable to the person immediately above

Companies employ _____ when they actively promote the ecological benefits of their products

In marketing research, secondary data is existing data that marketers gather or purchase for a research project