Finals Looksfam

Question 1

In 2005 an open-source (available for free to everyone) framework called _____ was developed to analyze bid data by a n

Accepted Answer

Hadoop

Question 2

A researcher who wanted to conduct focus groups with brain surgeons might be advised to use:

Accepted Answer

online focus groups.

Question 3

There are four standard methods to in-store customer tracking. Which of the following is not one of these?

Accepted Answer

Cookies

Question 4

The quality control aspect of the data analysis procedure refers to:

Accepted Answer

validation and editing.

Question 5

Observing consumers’ behavior through a one way mirror is a common type of _______.

Accepted Answer

disguised observation

Question 6

Ethnographic research is derived from which field?

Accepted Answer

anthropology

Question 7

Cross tabulation is which type of analytics?

Accepted Answer

Descriptive

Question 8

A collection of imagery, charts, and minimal text that gives an easy-to-understand overview of a topic.

Accepted Answer

Infographics

Question 9

Tracking helps answer which of the following questions?

Accepted Answer

all of these

Question 10

Facebook collects which type of data about its users?

Accepted Answer

Demographic and behavioral

Question 11

Graphic tools that make data understandable to a wider audience than just analysts and data scientists.

Accepted Answer

Data visualization

Question 12

The process of ascertaining that interviews were actually conducted is known as:

Accepted Answer

validation

Question 13

Error checking routines and marginal reports are part of which of the following processes?

Accepted Answer

machine cleaning of the database

Question 14

This analytical procedure shows the responses to one question relative to the responses of another question.

Accepted Answer

cross tabulation

Question 15

Which of the following is not a “natural” situation for observation?

Accepted Answer

getting people to participate in a simulated store situation so that their

Question 16

Which of the following is the most flexible type of graph?

Accepted Answer

bar chart

Question 17

_____ targeting is the use of online and offline data to understand a consumer’s habits, demographics, and social netwo

Accepted Answer

Behavioral

Question 18

The idea behind this type of statistical analysis is to look at the responses to one question in relation to the respon

Accepted Answer

cross tabulations

Question 19

Validation of data is an attempt to check the accuracy of the work done by _______.

Accepted Answer

interviewers

Question 20

Probing would typically done by ____________.

Accepted Answer

the interviewer

Question 21

Which of the following is not characteristic of online surveys?

Accepted Answer

significant interviewer bias

Question 22

Which of the following graphic representation is the most visually pleasing for presenting cross tabulation information

Accepted Answer

multiple row—three dimensional bar chart

Question 23

Which of the following does a researcher not need to keep in mind when preparing a presentation?

Accepted Answer

What could make this information more convincing?

Question 24

Which of the following is not a primary advantage of observation research?

Accepted Answer

ability to predict future behavior

Question 25

Which of the following is typically the longest section of the report?

Accepted Answer

Findings

Question 26

____________ is the process of ascertaining that questionnaires were filled out properly and completely.

Accepted Answer

Editing

Question 27

A researcher who wants to measure emotional reactions to advertisements would be most likely to use which type of obser

Accepted Answer

GSR

Question 28

This type of chart is the simplest form of chart and is useful for presenting a measurement taken at several points ove

Accepted Answer

line chart

Question 29

Which of the following is not a good design technique for mobile surveys?

Accepted Answer

Add many graphics to help explain concepts

Question 30

If an interviewer did not properly follow skip patterns specified in a questionnaire, the ______________ step in data a

Accepted Answer

validation

Question 31

Finding the value that occurs most frequently determines the__________.

Accepted Answer

mode

Question 32

This measure of central tendency can be computed only from interval or ratio data.

Accepted Answer

mean

Question 33

Which of the following is not consistent with contemporary marketing research reports?

Accepted Answer

detailed paragraphs explaining results

Question 34

Which of the following does validation typically address?

Accepted Answer

whether respondents were actually interviewed

Question 35

Which of the following is not a machine observation?

Accepted Answer

Mystery Shopper

Question 36

____________ is the process of grouping and assigning numeric codes to the various responses to a question.

Accepted Answer

Coding

Question 37

Which of the following is the type of data that mystery shopping firms attain?

Accepted Answer

All of these

Question 38

The first step in conducting Ethnographic research is___________________.

Accepted Answer

f ind participants

Finals Looksfam

Questions 38

Finals Looksfam

Questions 38