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Chapter 1
Chapter 1
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#Marketing #world
Flashcards
35 cards
F
Practice quiz
P
Host live
L
Questions
35
Answers
1
Which is not something that advertising tells
Where
Why
How
What
2
People skills is important for a job in marketing
True
False
3
what is a tangible item made to satisfy your needs?
Goods
Services
people
happiness
4
Marketing generates what?
Chaos
Cats
Competition
Confusion
5
What percent of total sales does canon have?
45%
25%
9%
16%
6
Controls everyday activities
Human Resource Management
Operations
Proffesional development
Marketing
7
Which of the following is a benefit of marketing?
Expenses increase
Makes companies bankrupt
Large variety of goods/services
Less competition
8
Business ability to plan and organize?
Informational Management
Human Resource Management
Operations
Strategic management
9
What are the two types of market?
Industrial/Product
Consumer/Industrial
Consumer/Product
Product/Service
10
People who share similar needs create a
market
club
enterprise
business
11
Businesses create a ___ to create a clear picture of their target
research test
fan club
customer profile
market share
12
$20,000/10,000
$2,000
$2.00
$5.00
$5,000
13
Understanding the concepts, strategies used to obtain ideas
Financial Analysis
Economics
Business intelligence
Communications
14
Reflects what the customer is willing to pay
Promotion
Payment
Production
Price
15
Refers to activities related to advertising, publicity, personal selling, and sales promotion
Place
Product
Price
Promotion
16
What P is one of the four elements
Production
Payment
Promotion
Photo
17
What is marketing?
made to train dogs
process of planning
made by aliens
an uncreative activity
18
Understanding economic principles is?
Customer relations
Emotional intelligence
Economics
Communications
19
What is a service?
Food
Pet groomers
Xbox
PS4
20
Understanding tools, strategies, and systems is
Communications
Financial analysis
Business law
Economics
21
Getting the product into a buyers hand is
Shipping
Place
Promotion
Amazon
22
possession utility ______ as purchase options increase
Increase
decrease
23
Which one is not one of the four P's
Product
Production
Price
Place
24
Used to plan, staff, and lead
Human Resource Management
Proffesional development
Strategic management
Marketing
25
CRM is what
Crazy rat man
Customer risk management
Customer relatonship management
Customer risk men
26
Companies conduct research?
False
True
27
Which one is not a goal in the industrial market
Increase sales
Decrease expenses
Increase productivity
Personal use
28
There are how many distinct marketing plans?
8
2
1
4
29
Ongoing relations with customers
Economics
Emotional Intelligence
Entrepreneurship
Customer Relations
30
The exchange of a product for money is
Place utility
Time utility
Marketing
Possesion utility
31
Which one of these is not used to provide info to customers
Salespeople
False advertisement
Packaging
Displays
32
Marketing is ongoing
False
True
33
Who leads in the camera market?
Kodak
Canon
Sony
Olympus
34
B-to-B
buyer to boss
business to business
buyer to business
boss to boss
35
Understanding businesses responsibility to know and enforce laws and regulations is
Financial Analysis
Communications
Emotional Intelligence
Business Law
