Which one of the following is an example of qualitative market research?

Consumer opinions on the taste of a business’s food.

What is a customer profile?

An outline of the ideal customer for a product

Market Segmentation is...

Splitting the market into similar groups

What is primary research?

Research you undertake yourself

What is customer feedback?

obtaining opinions from them about levels of satisfaction

What is a disadvantage of customer feedback given verbally to staff?

They may choose to not pass on your comments to management

Which one of the following is an example of quantitative market research?

A chart showing a business’s profits., A business’s sales figures for the last two years.

Why is customer feedback important?

To show customers they are valued, It helps build loyalty

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Marketing & Enterprise concepts R064 (LO1)

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Questions 24

Answers

1
Which is a method of primary research?
Internet research
Adding up
Observation
A fact book
2
What is a disadvantage of obtaining customer feedback via the telephone?
They may lie in order to get you off the phone
All of the above
They may choose to ignore the phone call
They may hang up on you
3
Which one of the following is an example of qualitative market research?
A business’s sales figures for the last two years.
Consumer opinions on the taste of a business’s food.
A chart showing a business’s profits.
A map showing the location of a business’s outlets.
4
How can businesses get feedback from their customers?
From a friend or family member
Surveys
They don't need feedback
From other businesses
5
What is a customer profile?
The information you would find on social media
An outline of the ideal customer for a product
A photo of a customer
A wanted poster for a named customer
6
Segmentation ensures customers needs can be better matched.
True
False
7
Market Segmentation is...
Splitting the market into similar groups
The different businesses in a market
The different pieces of an orange
Splitting the business into different departments.
8
What is secondary research?
Research that you do second
Research that already exists
Research you do yourself
Research that only one person does
9
What is this an example of?
Ideal Customer
Customer Profile
Ideal Feedback
Customer Feedback
10
What method for obtaining customer feedback is a hotel likely to leave in each room?
a piece of paper
Customer Comment card
A focus group
An emailed survey
11
What is another name for "field research"?
Secondary Research
Primary Research
12
Why is market research important to a business?
Lets them meet people
Aids decision making
Gives them something to do
To go in the business plan
13
Which of the following is a type of secondary research
Consumer trials
Focus Group
Competitors data
questionnaire
14
Which is a method of secondary research?
Standing in a field
Survey
Observation
Sale Data
15
Which of the following is a method of primary research?
Internet
Questionnaires
Sales Report
Government publications
16
What is another name for "desk research"?
Secondary Research
Primary Research
17
Which one of the following can be used by a business to help segment their market?
Age
Product
Success
Date
18
What is primary research?
Research only one person does
Research you do first
Research that already exists
Research you undertake yourself
19
What is customer feedback?
a conversation between a business and a customer
obtaining opinions from them about levels of satisfaction
customers telling businesses their secrets
20
What is a disadvantage of customer feedback given verbally to staff?
They can ensure any problems are rectified
They will listen carefully
They may choose to not pass on your comments to management
They can act on them straight away
21
Market research is
All of the above
Finding out what the competition is doing
Finding out about the market
Finding out what customers want
22
Which of the following is NOT a way to segment the market
Location
Age
Gender
Name
23
Which one of the following is an example of quantitative market research?
A map showing the location of a business’s outlets.
A chart showing a business’s profits.
A business’s sales figures for the last two years.
Consumer opinions on the taste of a business’s food.
24
Why is customer feedback important?
To show customers they are valued
For creating graphs
It helps build loyalty
to look better than the competition

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