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Duplicate of Duplicate of Edexcel A Level Y12 AS Business Theme 1 - Marketing and People Flashcards | StudBud
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Duplicate of Duplicate of Edexcel A Level Y12 AS Business Theme 1 - Marketing and People
Duplicate of Duplicate of Edexcel A Level Y12 AS Business Theme 1 - Marketing and People
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Theme 1 revision #alevelbusiness
Flashcards
45 cards
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Practice quiz
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Questions
45
Answers
1
Primary Research is...
Using the internet
Not very useful
Research that has already been done
Research you carry out yourself
2
The correct formula for price elasticity of demand is...
% change in quantity demanded / % change in price x 100
% change in price / % change in quantity demanded x 100
quantity demanded / price x 100
% change in quantity demanded / price x 100
3
What are the first and last sections of the product life cycle?
introduction and maturity
growth and maturity
Introduction and decline
Development and decline
4
If demand increases and supply stays the same, the equilibrium price will....
go down
go up
5
Which pricing strategy will have an initially high price?
penetration
premium
skimming
psychological
6
Which of the following is NOT an example of below the line advertising
BOGOF
sponsorship
TV adverts
product placement
7
A distribution channel shows...
Where the item is sold in a shop
Which shops sell more
How the product gets from producer to customer
How many items you need to order
8
If Company A drops the price of a phone 25% and sales increase by 50%. PED is...
2
-2
0.5
-0.5
9
The diagram below shows...
The economic cycle
Stages of production
The product life cycle
The chain of production
10
Dynamic markets are...
Markets that rarely change
Markets that are unique
Markets that are constantly changing
Markets that are small
11
Internal recruitment is...
Finding employees within the organisation
A way of getting a lot of people to apply
Using a recruitment agency
Finding people from outside the organisation
12
What does the image below show....
Product placement
Product mix
A design Mix
Market mapping
13
Which of the following is an example of primary research?
a website
government statistics
focus groups
financial sales data
14
Which one of the following is NOT part of the design mix?
aesthetics
cost
functionality
marketing
15
Which of the following is
not
a common marketing objective
Increase sales
Increase profits
Build a brand image
Increase expenses
16
A system of payment where pay increases as performance targets are met
PRP
Commission
Time rate
Piece rate
17
What is psychographic segmentation?
age, gender, occupation, socio-economic group
rate of usage, loyalty, benefits sought
personality, lifestyle, attitudes
customer location, region
18
The correct definition of Income Elasticity is...
responsiveness of demand to a change in income
how prices change when demand changes
responsiveness of demand to change in price
How income changes when products go up in price
19
Which of these is
not
a part of the Boston Matrix
Problem Child
Star
Cat
Cash Cow
20
Which of the following is NOT responsible for a famous motivational theory?
McGregor
Belbin
Taylor
Maslow
21
Risk is...
Is a plan put in place to solve potential problems
Cannot be predicted
Involves quantifiable outcomes
Cannot be avoided
22
Which of the following will not influence a demand curve?
Advertising campaigns
Government subsidies
Changes in income
Fashions and trends
23
Which of the following is
not
a market segmentation
Geographical
Demographic
Behavioural
Niche
24
Uncertainty is...
Is caused by internal factors
Unlikely to cause problems
Predictable
Unpredictable and uncontrollable
25
Secondary research is also more commonly known as...
Field research
Qualitative research
Desk research
Quantitative research
26
Dismissal...
Can be voluntary
Doesn't have to be fair
Is when the workers job is no longer required
Is when workers are asked to leave due to poor performance
27
A flexible workforce...
Rarely go to work
Can adapt quickly to change
Does not like change
Only includes flexible hours
28
An extension strategy...
Helps to get rid of old stock
Is a way of making something bigger
Is a way of extending the life cycle of a product
Makes no changes to the marketing mix
29
if a cocoa farmers had a bad season, what would be the likely affect on the market?
The demand for chocolate would increase
the cost of chocolate would decrease
the demand for chocolate would decrease
the cost of chocolate would increase
30
Maslow's hierarchy of needs follows which order?
physiological, safety, belonging, esteem, self actualisation
physiological, safety, esteem, belonging, self actualisation
safety, physiological, belonging, esteem, self actualisation
Belonging, self actualization, esteem, sprouts
31
Which of these is
not
a method of primary research
Market Research Reports
Focus Groups
Surveys
Observations
32
In a tall organizational structure which of the following is likely...
narrow span of control, slower decision making, slow comms
broad span of control, slow decision making, slow comms
broad span of control, quick decision making, quick comms
narrow span of control, quick decision making, quick comms
33
Which of the following is not one of the 4 P's
Processes
Product
Price
Promotion
34
Which is not a common feature of induction training?
Aptitude testing
Business overview
Introduction to team members
Tour of the premises
35
A product with a low market share in a high growth market would be defined as
cash cow
problem child
rising star
dog
36
Which of the following structures suits a small business
matrix
no structure
flat
hierarchy
37
USP stands for...
Under Selling Product
Unique Standing Place
Universal Sales Pattern
Unique Selling Point
38
If a good has income elasticity of >1 it means that it is
income elastic
normal
inferior
income inelastic
39
Making all decisions, but caring about the welfare of your staff is an example of....
paternalistic leadership
autocratic leadership
democratic leadership
laissez faire leadership
40
According to Herzberg, which of the following is a motivator?
job satisfaction
good working relationships with colleagues
working conditions
money
41
Which is a way of mapping a market?
needs mapping
business mapping
perceptual mapping
gap mapping
42
Cost plus pricing is when....
You calculate a mark up on the unit cost
You do a special offer for a limited time
You include some extras in with the deal
You sell the product for what it cost you to buy
43
Who's theory concerned the effect of human relations on motivation in the workplace?
Mayo
Taylor
Mcgregor
Maslow
44
Who bought the mini brand in 1994?
Toyota
VW
BMW
Mercedes
45
Research that is based on numerical data is....
Quantitative
Qualitative
Primary
Secondary
