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The Public and the Mass Media
The Public and the Mass Media
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Reading Comprehension
Flashcards
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Questions
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Answers
1
According to the article, the media
entertain the public.
inform and entertain the public.
inform the public.
2
If issue A receives a lot of media coverage and issue B receives none, it is likely the public
will view issue B as more important.
will view issue A as more important.
will do their own research to determine the importance.
will view both issues as equally important.
3
Interest groups use ads to
sell products.
provide unbiased information.
promote TV shows.
influence public opinion about an issue.
4
Choose the correct answer.
incorrect
correct
incorrect
incorrect
5
Agenda setting is the process by which
political appointments are scheduled.
the media decide which issues are important to the public.
politicians gain favor in the media.
special interest groups obtain media coverage.
6
The people who control the content of the media are
journalists, editors, and media owners.
internet companies like Facebook and Google.
magazines.
newspapers and television stations.
7
One can conclude from the article that the news conveyed by the media is
shaped by what issues the media view as important.
based on what the public believes is important.
set by special interest groups.
set by politicians.
8
Research shows that the amount of news coverage an issue receives has an impact on
the amount of time a person spends watching television.
which candidates will run for election.
the media's choice of coverage.
the public's concern for the issue.
9
A successful TV ad for a product is likely to
increase sales of the product.
confuse consumers.
draw criticism from consumers.
convince consumers to buy another product.
10
Politicians who spend more money on TV ads than their opponants
set the agenda for broadcasters.
will win the election.
are better qualified for the post they seek.
have an advantage over their opponents.
11
In the context of this passage, what is an agenda?
a decision regarding which issues are important
a schedule
a plan or goal that guides someones behavior
a list of matters to be taken up at a meeting
12
One can conclude from the article that, in an election campaign, the media should
prohibit all advertising.
provide little or no coverage of the campaign.
favor the candidate who spends more money on ads.
cover all candidates equally and fairly.
13
Advertisements on TV are one way that
special interest groups entertain the public.
politicians use the media to help them get elected.
the public is influenced by businesses and interest groups.
the media inform the public about news events.
