The Four Ps Test Review

3. Customers do not buy products, they buy which of the following?

Which of the following are used to create customer loyalty?

Which of the following is the most powerful form of buying suggestion?

Which of the following concepts is NOT associated with the fifth P?

Which of the following may drive customers away?

Which of the following is NOT one of the strategies included in price?

Jo is making a decision about how the products his business sells are transported. Which of the 4 Ps would this decision

Jo has a product which she has decided to sell in select locations only. This is an ex. of which basic place decision?

A store’s location may impact which of the following?

Place is also described as which of the following?

Decisions about which of the following are associated with promotion?

Which of the following is NOT a consideration associated with place?

Which of the following is NOT a consideration associated with product?

Which of the following can be used to change, optimize and enhance marketing strategies?

Promotion should stimulate which of the following?

If marketing concepts in the mix are strategically coordinated, they can work together to create which of the following

Price is which of the following types of variables?

Pricing strategies must relate to which of the following to be successful?

The marketing mix defines which of the following?

Which of the following is NOT a basic pricing decision?

Jo has decided to offer customers financing for the products in her store. This would be part of which strategy?

Promotion refers to the type of which of the following?

Customers can often provide which of the following?

Products must do which of the following?

Promotion requires selecting which of the following?

The marketing mix should relate directly to who?

Which of the following is a consideration associated with product?

Which of the following is NOT a promotional decision?

Which of the following is the first step toward product sales?

The marketing mix often limits which types of organizations?