SOC 142 Exam 3 FA 17

Early adopters tend to have both active and passive influence. What is active influence?

Many of our daily activities involve attempts to convey impressions of who we are

“I” is formed by interacting with others & the self is the product of social interactions

We spoke of poverty in the USA and India in regards to which concept?

Negative word of mouth has stronger influence on consumer behavior than positive word of mouth

What is planned obsolescence?

Structured rankings of groups of people

What is hegemony?

Word of mouth communication can be both face to face as well as digital.

Human beings live in a world of meaningful objects. Which of the following are objects?

Wealth, prestige and power always go together

The absence of enough money to get one or more of the basic necessities of life

Differences between our world and Harry Potter's world makes us aware of

Who is a gatekeeper?

What is Valence?

When the Harry Potter novels were first released many parents banned the books fearing

What is the difference between an opinion leader and market maven?

Material assets

Early adopters do what they do for all of the following reasons EXCEPT

Fulfills this role by releasing tensions that result from the close adherence to beliefs

Which of the following is an example of the interactionist perspective in pop culture?

The concept of cultural hegemony is attributed to

The ability to get other people to do what you want them to do

The conflict approach takes an optimistic view of pop culture.

Inequity in gender is central to all behavior and organization

Pop culture creates groups which both unify and separate us.

The esteem and status connected with an occupation

Early Adopters tend to be

This duo compared American pop culture with propaganda

A group of people with relatively similar access to wealth, prestige, and power

When Marx said- the ruling material force of society is its ruling intellectual force he meant

People resemble performers in action- everyone is an actor and the world is the stage

Child.n picture themselves the focus of everything & find it difficult to consider other views

As per the Conflict perspective, the primary motivation for designing pop culture is

A person who demonstrates great bravery someone who captures everything valued by a population

Standing in line for midnight book & movie releases, sharing patronus information are ex of

According to Adorno & Horkheimer pop culture is used to invent and promote desire for

According to this man, the religion we practice can influence the economy of a country

In class, we said that most holidays would fall under both recommitment and tension management

The self begins at a privileged, central position in a person’s world

Individuals whose fame is in large part generated and increased by the media attention

Volume tends to impact sales more than valence.

According to the Harry Potter article, pop culture is the hallmark of

According to Marx, how many classes were there?

As per the conflict perspective, pop culture

Standard defined in terms of where an ind.l lives & which differs b/n countries & over time

Opinion leaders tend to

All word of mouth communication is not equal. For example, volume makes a difference. What's Vo

Online interactions, such as on fan blogs, also count as word of mouth communication.

Consumerism is the belief that consuming goods is not economically desirable.

The interactionist approach may study groups of people as small as dyads- two people.

What is one innovation the Harry Potter series is credited with?

We spoke about Paul Revere as an example of

Market Mavens tend to be

Socialization is limited to childhood. Once we are adults we stop learning.

I am not what I think I am, I am not what you think I am, I am what I think you think I am.

Around five corporations control most or all media in the United States today.

Face saving behavior such as those adopted by the men in Japan during an economic downturn

Marx was highly critical of religion.

Uses narratives, drama, and ceremonies to directly enforce commitments to shared beliefs

According to the conflict perspective, tension is always characterized by violence.

How do differences make us aware of norms?

An icon can be both a person as well as a thing.

Paul Revere was influential as a connector not only because of how many people he knew but also

Cultural Univores are

According to Durkheim, all of the following are the functions of crime EXCEPT

____ are big in the interactionist approach. In fact, this word forms a part of the full name.

The interactionist approach is a macro approach.

Market Mavens, Early Adopters, Opinion Leaders and Connectors are always professionals