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FLASHBULB MEMORY Flashcards | StudBud

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FLASHBULB MEMORY

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Evaluate one theory of how emotion may affect one cognitive process

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Questions 7

Answers

1
According to Brown & Kulik what's the role of personal relevance on Flashbulb Memory?
It means the memory is likely to be supressed
It means everyone has same flashbulb memory of public events
It increases the likelihood a flashbulb memory
It has no effect on flashbulb memory
2
Data from Brown & Kulik was qualitative (interview) - what's one strength of qualitative data?
can compare two groups easily
rich and detailed
social desirability effect is reduced
cause and effect relationship establised
3
Is there a special biological mechanism for FBM as suggested by Brown and Kulik?
Yes
No
There's support for the amygdala as a bio mechanism in FBM
There's support for the hippocampus as bio mechanism in FBM
4
What did Brown & Kulik (1977) find?
personal importance has no impact on flashbulb memories
flashbulb memories get distorted like any other memory
people had very vivid memories of shocking important events
people had very vivid memories of Challenger Space Shuttle
5
The biological mechanism seems to be based on what aspect of human psychology?
cognition
behaviour
emotion
body sensations
6
What is Flashbulb Memory?
brain imaging technique exciting activity in the hippocampus
a memory of an event that is distorted by leading questions
photograph-like memory of information when studied
memories of a very surprising or consequential situation
7
Why are retrospective reports used in Brown & Kulik a problem?
People interpret past events from current perspective
Accuracy of memories are assumed
All of the above
Memory is reconstructive