Which of the following is not a good reason spend time gathering secondary data prior primary?

Enables a researcher to interpret primary with less insight

Which is not true of probability sampling?

where a subjective procedure of selection is used

Which of these is not true of probability sampling

sample sizes tend to be very small

Why does the marketing research industry undertake so few censuses?

because of the cost, time and effort to interview everyone

Which of these is not a key characteristic of an individual in-depth interview

It should be well structured and inflexible

Which of the following is false about observational research?

It can investigate the reasons behind behaviour

Which of the following is not true of exploratory research

To provide a more conclusive information about a situation

Which is not a common manual approach to the analysis of qualitative data.

Computerised content analysis software

Which of the following is not a reason why organisations maintain customer databases?

Avoid expensive marketing communications

Which is true of forced rating scales?

no option of selecting a neutral category

The term ‘population of interest’ means.....

total group of people that the researcher wishes to examine

Which of the following statements is not a key limitation of secondary data.

Availability where there is always appropriat data available

Which of the following statements/reasons is not true of ethics in marketing research?

The industry is less dependent on the goodwill

Which is true of comparative rating scales?

it compares issues in relation to a common frame of referenc

Which of the following statements is false?

Diagnostic information answers the ‘When’ questions

Which of these is not an example of a potential source of nonsampling error ?

because the sample is not the whole population

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Marketing research

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A quiz about research methods and #spss

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Questions 50

Answers

1
VIF value is used to determine the presence of
Total variance explained
Multicollinearity
Outliers
Normality
2
Which of the following is not a good reason spend time gathering secondary data prior primary?
Secondary data is almost always faster and less expensive
Enables a researcher to interpret primary with less insight
Helps in clarifying the definition of research requirements
Providing information that cannot be obtaind through primary
3
Which one of the following is not a suitable variable name?
Religion
5optim
Martialstatus
Education
4
Independent samples t-test compare mean scores for:
Two different groups
Three different groups
Not used for comparing means
Same group
5
Why would a researcher choose to use an open-ended question?
researcher requires deeper understanding of an issue
All of the above
when the range of potential answers is very wide
researcher lacks sufficient knowledge about the subject
6
Which is used to compare means of more than two groups on a continuous variable?
ANOVA
Multiple regression
Factor analysis
Pearson correlation
7
Which is not an example of probability sampling?
Simple random
stratified random
Snowball
Systematic
8
What factors should a researcher consider when developing question topics?
Research objectives
Previous research findings
Characteristics of respondents
All of the above
9
What does researcher bias lead to?
More reliable results
Less reliable results
10
Which is not true of probability sampling?
systematic way in choosing potential respondents
an objective procedure of selection is used
likelihood of each member of the population being surveyed
where a subjective procedure of selection is used
11
Which of these is not true of probability sampling
sampling error can be computed
allows information from a representative group of population
sample sizes tend to be very small
high generalizability of findings
12
Why does the marketing research industry undertake so few censuses?
because it is not reliable
because it is less trustworthy
None of the above
because of the cost, time and effort to interview everyone
13
Which one of following is helpful to explore if correlation is linear or curvilinear?
Scatter-plots
Histograms
Box plots
Normal P-P plots
14
Which of these is not a key characteristic of an individual in-depth interview
It should be well structured and inflexible
It should provide a deeper understanding
It should be unstructured and flexible
It should allow extensive probing; provide the topic list
15
In wording questions, what are the main faults that a researcher should attempt to avoid?
avoid double-barrelled questions
avoid are ambiguous questions
all of the above
avoid are leading and loaded questions
16
Which of the following is false about observational research?
Observation only measures behaviour
It can investigate the reasons behind behaviour
Private behaviour in people's homes is beyond the scope
Can't assess the participant attitudes towards the behaviour
17
Which explore relationships between two variables after controlling effect of another variable?
Principle component analysis
ANOVA
Partial correlation
Pearson product-moment correlation
18
1. Produce a research proposal 2. Identifiy a shortlist of providers 3. Agencies present propos
3 , 1 , 2
1 , 2 , 3
2 , 1 , 3
2 , 3 , 1
19
Which of the following is not true of exploratory research
To provide direction for any further research needed
To provide a more conclusive information about a situation
It's a preliminary investigation of a situation minimum cost
It is intended to develop initial ideas or insights
20
Which of these statements is false?
select wording before determining question sequence
None
develop question topics before selecting questions
pilot test before the main survey
21
Which is not a common manual approach to the analysis of qualitative data.
spider-type diagrams
Computerised content analysis software
Cut-and-paste method
Tabular method
22
Which of these following statement is not true about how quantitative research differ from qual
Can be more easily replicated
Tend to involve small samples.
Tend to be more structured and less flexible
Analysis will tend to be statistical in nature
23
Which of these is not an example of semantic differential scale?
low______________high
reponsive_____________unresponsive
satisfactory____________unsatisfactory
+3 +2 +1 -1 -2 -3
24
Which of the following is not a reason why organisations maintain customer databases?
Improve understanding of customer behaviour for segmentation
Monitor the effectiveness of specific marketing
Avoid expensive marketing communications
Improve customer service through increased knowledge on cust
25
Which is true of forced rating scales?
scale does have a neutral category
has odd number of response categories
all of the above
no option of selecting a neutral category
26
scale that rank-orders attributes, but distance between attributes do not have any meaning is a
Ordinal
Ratio
Nominal
Interval
27
The term ‘population of interest’ means.....
a selected group of people the researcher wishes to examine
total group of people that the researcher wishes to examine
some groups of people that the researcher wishes to examine
specific groups of people that researcher wishes to examine
28
R square value of 0.239 ..percent of variance in the dependent variable explained by the model:
29%
47%
24%
32%
29
Which of the following statements is not a key limitation of secondary data.
Data fit where data is expressed in unit that cannot be used
Availability where there is always appropriat data available
Comparability where differences occur because multiple sourc
Accuracy where the reliability of the information is not god
30
Which of the following statements/reasons is not true of ethics in marketing research?
Decision makers trust researchers to give accurate info
Trust researchers to use information in professional manner
Much research is dependent on confidentiality
The industry is less dependent on the goodwill
31
Decision on sample size is affected by?
the costs and time constraints
All of the above
the size of the population
the research objective
32
A sampling method in which information is collected from specific target groups is:
Stratified random sampling
Simple random sampling
Convenience sampling
Purposive sampling
33
Which one of the following is best suited cause-and-effect relationshipan indep and dep variab?
Telephone interview
Panel discussion
Lab experiment
Participant observation
34
The value that occurs most frequently in a data set is:
Mode
Standard deviation
Mean
Median
35
Which is true of comparative rating scales?
it compares issues in relation to a common frame of referenc
do not ask for comparison
allows respondents to select their own frame of reference
does not provide a standard frame of reference
36
Personal interviews advantages over telephone interviews.
Read body language
All of theses
Get more depth
Reduce confusion
37
Which of the following statements is false?
Predictive information answers the ‘What would happen’
Descriptive information answers the ‘What’, ‘Where’ and When
Comparative information answers the ‘How’ questions
Diagnostic information answers the ‘When’ questions
38
Which of these is not an example of a potential source of nonsampling error ?
poor sampling method
interviewer influence
error in designing questionnaire
because the sample is not the whole population
39
Good way to increase response rates?
Notify in advance
Incentives
All are good ways
Have an up to date mailing list
40
Which of these is an example of probability sampling?
purposive sampling
convenience sampling
Quota sampling
systematic sampling
41
Which of the following is not a technique used to retain the number of factors in factor analys
Parallel analysis
Scree plot
Mahalanobis distance
Kaiser’s criterion
42
For a correlation to be the statistically significant, the p value should be:
> 0.5
0.1
-1 to 1
≤ 0.05
43
Which of the following actions or behaviours are possible sources of observation?
The number of Cookies on your computer
All of the above
The number of video cameras you pass in the street
Counters at turnstiles and in the entrances to retail outlet
44
in ANOVA, which values suggest that the assumption of homogeneity of variance is not violated?
0.44
0.001
0.03
0.009
45
A large size of the value of the correlation coefficient indicates:
Internal consistency
Statistical significance
Strength of the relationship
Direction of the relationship
46
Which value provides information about the dataset’s symmetry?
Trimmed mean
Range
Kurtosis
Skewness
47
Which one of the following is used in analyzing qualitative data?
Confirmatory factor analysis
Logistic regression
Content analysis
Multiple regression
48
Internal consistency is an important aspect of:
Partial correlation
Chi-square
Scale reliability
Analysis of covariance
49
Which one of the following is a secondary source of data?
Personal- observation
Online surveys
Customer databases
Focus groups
50
For a five item scale, using a response scale from 1 to 7, the maximum value would be:
40
35
50
10

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