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DECA Terms Flashcards | StudBud
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DECA Terms
DECA Terms
21 terms
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1
Products generally purchased without prior planning
Unplanned purchases
Being Spontaneous
Point of Purchase
Impulse Goods
2
An item priced at cost to draw customers into a store
Discounted Item
Promotion Item
Loss Leader
Sale Item
3
A way of analyzing a market by specific characteristics in order to create a target market
Demographic Research
Market Segmentation
Market Breakdown
Market Mix
4
Brands that represent a general product category and do not carry a company or brand name
Ketchup
Imports
Store Brand
Generic Brands
5
BONUS QUESTION: Who's the best DECA member in the history of Phoenix DECA?
KJ
Celine
Travis
Austin
6
Put the following channels of distribution in order #2
Wholesalers
Consumers
Agents
Retailers
7
The amount left after gross sales have been adjusted for returns and allowances
COGS
Profit
Net Sales
Net Income
8
The possibility of business loss or failure
Human Risk
Natural Risk
Business Risk
Economic Risk
9
EOM
Executive Office Manager
Employee of the Month
End of Month
Elastic Operations Merger
10
The last channel of distribution is what Carvalho is when he drinks Pepsi...
A Consumer
A Hawaiian
T-Bell Addicted
11
Put the following channels of distribution in order starting with #1 for this question.
Agents
Retailers
Manufacturers/Producers
Consumers
12
Channel of distribution that buys goods from wholesalers or manufacturers and resells them
Fox News
Retailer
Distributor
Franchise
13
Put the following channels of distribution in order #4
Consumers
Retailers
Wrong again...
Wrong...
14
The money needed to start and operate a business
Startup costs
Principal
Overhead
Capital
15
What's Carvalho's favorite color?
Competition U
Turtles
Big Dog Wants To Eat
Making Superhero Videos
16
Summary of a businesses assets, liabilities, and owner's equity.
Balance Sheet
Financial Statement
Summary Sheet
Bottom Line
17
The demand for a good/service when the quantity purchased varies in response to price change
Elastic
Supply and Demand
Value
Discounting
18
The activities that ensure that the right amount of product is delivered correctly
Physical Distribution
Channel Distribution
Product Distribution
Oui, C'est Bon!
19
Statistics that describe a population in terms of personal characteristics.
Geographics
Polls
Demographics
Mean
20
Four basic marketing strategies; collectively known as the 4 P's
Product Mix
Marketing Mix
Promotional Mix
Advertising Mix
21
Put the following channels of distribution in order #3
Consumers
Retailers
Wholesalers
