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Duplicate of Marketing Unit 1 Flashcards | StudBud
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Duplicate of Marketing Unit 1
Duplicate of Marketing Unit 1
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Chapters 1, 4 and social media
Flashcards
15 cards
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Practice quiz
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Questions
15
Answers
1
What is the third part of the marketing concept?
operating a business profitably
identifying customers
developing a channel of distribution
deciding on a marketing strategy
2
When businesses are in this type of competition, they don't focus much on price or promotion.
monopolistic
intense
limited
they always focus on price an promotion
3
Businesses involved in marketing activities as products move from producer to consumer is the
market opportunity
channel of distribution
target market
competition
4
A barber shop has identified young, modern males who live in a 5 mile radius as their potential
channel of distribution.
promotional mix.
market.
marketing mix.
5
Joliet has 10 clothing stores. They offer varying types of styles and sizes. This is
monopolistic competition
no competition
limited competition
intense competition
6
When a company decides which delivery service to use to get its products to customers, this is
the product element of the marketing mix
the price element of the marketing mix
the promotional element of the marketing mix
the place/distribution element of the marketing mix
7
How are traditional and social media different?
traditional media has a wider reach
they have vastly different content
they aren't really different
one-way vs. two-way communication
8
Instagram, online reviews, blogs and Twitter are all examples of what?
social media
advertising
internet websites
marketing
9
Which of the following is a disadvantage when using social media for marketing?
Social media is two way communication
Sharing ideas and thoughts are very fast
Businesses have no control over what is said
There are no disadvantages, social media is awesome
10
What is the most difficult type of competition businesses can face?
intense
market
limited
monopolistic
11
Which of the following is an example of a service business?
bookstores
Wal-mart
auto repair shop
clothing retailer
12
Marketing strategies are developed as part of
business agreements.
marketing concepts.
business plans.
market opportunities.
13
Groups of similar consumers within a larger market are known as
marketing concepts
market opportunities
market groups
market segments
14
Who makes most final pricing decisions?
wholesalers
producers
retailers
distributors
15
Each of the marketing functions occurs every time
an advertisement is printed.
a new marketer is hired.
a product or service is developed and sold.
a product is promoted.
