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Topic 6 Flashcards | StudBud
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Topic 6
Topic 6
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Flashcards
10 cards
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Practice quiz
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Questions
10
Answers
1
(T/F): COVID-19 created more opportunities for Nike than resellers.
True
False
2
Who are Nike's biggest competitors? (Multiple Answers)
Adidas
FILA
New Balance
Hoka
3
What is the name of Nike's app?
GOAT
SNKRS
NikeGO
StockX
4
Who are they, and what did they create?
Josh Luger & Dan Gilbert, Flight Club
Daishin Sugano & Dan Gilbert, SNKRS
Eddy Lu & Daishin Sugano, GOAT
Eddy Lu & Daishin Sugano, StockX
5
Nike’s close connection with the shoe market and resellers acquiring more inventory is a weak spot for Nike
False
True
6
What is the term for unsold & discontinued sneakers?
Ghost Shoes
Deadstock
Overstock
Dead Sales
7
What type of strategies does Nike use? (Multiple Answers)
Cost Focus
Cost Leadership
Differentiation
Differentiation Focus
8
Which famous athletes refused to renew their Nike contract? (Multiple Answers)
Michael Jordan
Brenna Stewart
Simone Biles
Barack Obama
9
What was the first sneaker to bring "hype"?
Air Jordan 1
Flight 1
Retro Jordan 1
Kobe 7
10
Who are they, and what did they make?
Eddy Lu & Daishin Sugano, SNKRS
Josh Luber & Dan Gilbert, StockX
John McPheters & Jed Stiller, StockX
Josh Luber & Dan Gilbert, GOAT
