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What is Marketing (Mrs.D) Flashcards | StudBud
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What is Marketing (Mrs.D)
What is Marketing (Mrs.D)
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1
An example of an exchange relationship
Market Segmentation
Marketing Mix
To steal a product from a business
A business receiving cash for their product
2
MIS stands for Marketing Information System
True
False
3
What is the marketing plan
Use marketing concepts (marketing mix, etc)
Create a product better than competitors
This marketing term is called a loss leader
description of the marketing objectives and planned strategies/ activities
4
An example of satisfying consumer needs
Colleges have night and online classes
A product is underpriced because the product is useless.
McDonald's Ice Cream Machine is broken
A product being overpriced
5
MIS is used to analyze information and use it to benefit the business and make decisions.
True
False
6
Example of a loss leader
A product that a business relies on for its only source of income.
The revenue of a business
The dollar menu at McDonald's
Subway sandwiches from Subway
7
Package is a part of the 5 P's of Marketing?
False
True
8
Which are examples of the 5 P's
An advertisement sponsored by McDonald's (Promotion)
Big Mac (Product)
$4.11 for a Big Mac (Price)
McDonald's (Place/Placement)
