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Mastering Marketing Flashcards | StudBud
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Mastering Marketing
Mastering Marketing
17 terms
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StudBud Administration
Test your knowledge and discover the secrets of marketing strategies and concepts
Flashcards
17 cards
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Practice quiz
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Questions
17
Answers
1
True or false: Branding creates a unique offering.
True
False
2
What does USP stand for?
Universal Service Point
Unique Selling Point
Unique Service Plan
Universal Selling Price
3
True or false: PESTLE stands for six factors.
True
False
4
True or false: Elasticity of demand is price responsiveness.
True
False
5
True or false: Viral marketing spreads messages quickly.
True
False
6
True or false: A niche market is large.
True
False
7
True or false: Maturity stage means peak sales.
False
True
8
Which market type is B2B?
D2D
C2C
B2B
S2S
9
What distinguishes qualitative from quantitative data?
Qualitative is secondary
Qualitative is primary
Qualitative is numerical
Qualitative is descriptive
10
Which element is part of the marketing mix?
Planning
Policies
People
Place
11
True or false: SWOT analysis assesses strengths and weaknesses.
True
False
12
What is a pricing strategy?
Cost plus
Market segmentation
Market orientation
Product differentiation
13
True or false: 'Above the line' means direct interaction.
True
False
14
What is a key benefit of market research?
Reducing production time
Identifying market trends
Increasing product prices
Limiting feedback
15
What is primary data?
Primary data
Qualitative data
Quantitative data
Secondary data
16
What does marketing help businesses do?
Reduce costs
Develop brand loyalty
Limit product range
Increase prices
17
What is a core product?
Additional service
Main product offered
Promotional item
Product in decline
