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ecomm March 6 Flashcards | StudBud
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ecomm March 6
ecomm March 6
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Test your knowledge on key concepts and strategies in the world of digital marketing
Flashcards
19 cards
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Practice quiz
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Questions
19
Answers
1
What is a key feature of e-commerce?
In-person sales
Online transactions
Physical stores
Paper receipts
2
Malala Yousafzai, a teenage Pakistani political campaigner, in 2012 being shot for what reason?
Going shopping unaccompanied
Walking in the street with a man she wasn't related to
Not wearing traditional clothing
Writing a blog about girls' right to education
3
What is the average proportion of women globally who will suffer violence from a man or male partner in their life time?
1 in 10
1 in 4
1 in 5
1 in 3
4
Feminism is
The advocacy of women's rights on the basis of their weakness
Stands against men of women's rights on the basis of the inequality
The advocacy of women's rights on the basis of the equality of the sexes
When women are too loud, too aggressive, too strong, anti-men
5
Which tool helps track website performance?
Google Analytics
Excel
Photoshop
Word
6
Since 2021, Françoise Bettencourt Meyers has been listed as the world's wealthiest woman, her brand is
Altana, BMW
Walmart
Mars, Inc.
L'Oréal
7
What does DYOR stand for?
Do Your Own Research
Don’t Yield to Outside Rumors
Define Your Own Results
Develop Your Own Resources
8
In 2014, what was the percentage pay gap between full time working women and working men in the UK (a record low)?
12%
1.2%
5.8%
9.4%
9
True or false: E-commerce is only for big businesses
True
False
10
What is the profit margin?
Cost related to profit
Price related to cost
Profit related to price
Cost related to price
11
Which is a benefit of mobile marketing?
High cost
Slow engagement
Instant reach
Limited audience
12
What is a PPC campaign?
Public Promotion Channel
Premium Price Control
Pay Per Click
Paid Product Campaign
13
Which centralized exchange (CEX) is currently the largest in the world by trading volume?
Bybit
Kraken
Coinbase
Binance
14
What is a conversion in marketing?
Visitor to customer
Ad click
Email open
Page view
15
Providing as much context as possible always leads to the best results using large language models such as ChatGPT
False
True
16
Which of these well known female writers hasn't used a male pen name for her work?
Emily Bronte
Virginia Woolf
They all have
JK Rowling
17
Which metric measures website traffic?
Page views
Bounce rate
Conversion rate
Click-through rate
18
What does unit economics calculate?
Quantity of units sold
Ad spend
Cost of units to produce and sell
Revenue
19
True or false: Digital marketing is only online
True
False
