ENTREPRENEURSHIP I UNIT 4 PT 1 REVIEW

Effective product or service mngmt help businesses to perform which action?

The product mix that a business decides to offer customers help to project which factor?

Appeal a target market with different needs, what type of group of related items do you add?

The plan to increase production by 10% over two years is what kind of activity?

To emphasize the advantages of your product compared to similar, you should position it to what

When a business emphasizes environmental friendliness, its positioning what?

When considering services to offer, you should determine if a specific svc would accomplish?

Which characteristic of a pure service?

When considering new products, Tom introduced only 3 states in 6mth period; what action is this

When a business expands its product mix, its goal is to accomplish which goal?

When a business presents a svc to the market emphasizing economic value, its positioning what?

Managers use broad objectives that they develop for a business as the basis for what measures?

Can any brand name be selected and used by a business?

Which is a benefit to businesses offering customized services?

Business is extending its operating hours to accommodate its customers, which business cost?

When selecting a name & obtain a web address, make sure the name has what characteristics?

Co. A decided to eliminate several product linesfocusing on fewer product lines, this is:

One way a national business chain can make sure customers will remember its name is to develop

Which characteristic is descriptive of meaningful company objective?

one way for a business to expand its product mix is by performing which action?

Which is a reason why managers develop company objectives?

An effective mission statement should effectively reflect which component of the business?

When a business emphasizes the degree of excellence for a product, it is positioning it to?

Which is an example of a company using brand extension?

Which factor helps a business to determine its product mix?

When a business offers service that saves time, which is the benefit to the customer?