SPMT 270 Exam 3

What are the elements which influence the perception of value?

What are the product differentiation strategies?

Which of these is not part of the product life cycle?

How many stages does the Product life cycle go through?

·When delivering the product to the consumer… Customer service is key!

Price relates to the direct impact price of a product

What are the ways to create promotional activities at events?

What is the 99 cent problem?

The primary product is an example of which type of product?

What does smoothing mean?

A phone is considered a place...

What are distribution strategies for the Place of the marketing mix?

What are the primary purposes of public relations?

Advertising should do what?

What types of advertising methods are there?

The secondary product is an example of which type of product?

What are the things that affect “smoothing” and price strategies?

How many levels to the escalator are there?

What are the C's of marketing?

Fans will not invest more time and money with a sports product if there is a good relationship between both

What sports products require distribution?

Price is the most manipulated element of the marketing mix

Non-price related events relate to event promotions

What are the primary types of advertisement commercials?

Which is not one of the P's of the Marketing Mix?

Why does the Physical place of a sporting event matter?

Within the sports product, there are two types of products, what are they?

Equipment life cycles are not TECHNOLOGY driven

What are the types of promotion?

What are the types of bundling?