stud
bud
Sign up
Log in
Home
Library
Explore
SAT
More
DMI Certified Digital Marketing Professional - B1 (Version 2024) Flashcards | StudBud
Explore
/
DMI Certified Digital Marketing Professional - B1 (Version 2024)
DMI Certified Digital Marketing Professional - B1 (Version 2024)
22 terms
·
StudBud Administration
·
4 plays
Imported from external platform
Flashcards
22 cards
F
Practice quiz
P
Host live
L
Questions
22
Answers
1
Uploading content to Facebook to be posted at a future date is an example of which type of content scheduling?
Native
Third party
Collaborative
Paid
2
What are two best practices for using keyword research to generate content ideas?
Identify keywords with high volume
Identify the content topics that your audience is interested in
Build content based on the cheapest keywords
Use the latest trending keywords
3
What two key considerations should marketers be aware of when developing content calendars?
Other marketing activities
Aligning content to time of year
Training needs
Short overviews
4
What are the main components of cultural research? Select two options.
Strengths and weaknesses of competitors
Influential figures and movements
Market size and growth rate
Language and memes
5
Blogs and demonstration videos are typically used for what content marketing goal?
Awareness
Conversion
Consideration
Advocacy
6
The five stages of the Buyers Journey are Awareness, Interest, Conversion, Retention and?
Consideration
Searching
Searching
Analytics
7
What are two benefits of a 360 campaign?
Covers the entire buying cycle
Optimizes for scale and relevance
Encourages the consumer to visit the site
Only Convers traditional marketing
8
When considering entering a new market or cultural community, why is it beneficial to conduct cultural research first?
To adapt the positioning and offer to fit in a global context
To create awareness and interest in your brand through social engagement
To prevent misconceptions and avoid association with offensive content
To estimate potential leads and conversions
9
What two factors do you need to consider when developing a target persona?
Device usage
Sponsorship activities
Job details
Time of year
10
What engagement metrics enable you to measure how well your audience is engaging with your new website?
Cost per lead
Conversion rate
Path to purchase
Pages viewed per session
11
What are some of the benefits of distributing content strategically?
Attract younger customers
Cover all platforms
Boost content reach
Attract influencers
12
What are two of the benefits of effective content marketing?
Eliminate need for paid search
Develop deeper insights into your customers
Increase brand awareness
Enhance search engine performance
13
What are benefits of measuring the success of content marketing efforts?
Clarify content themes that resonate with audience
Provide learnings for future campaigns
Focus on paid search
Reduce the need for social media content
14
What audience research tool identifies audience interests?
Surveys
Behavior analytics
Social listening
Market research
15
What two best practices should digital marketers apply when creating prompts in ChatGPT?
Ask follow-up prompts
Keep prompt as short as possible
Be clear and specific
Use jargon to simplify the prompt
16
What is not a feature of Evergreen content?
Has a wider relevance
Repurposed in wider formats
Timeless
Time-sensitive
17
What digital channel fits the online business opportunity: "Drives interested audiences to a website landing page"
PPC
Content Marketing
Social Media
SEO
18
What audience attributes belong to the audience research type Psychographics?
Retail, experience, product use and adoption
Lifestyle, ideas and beliefs
Social, geographical and financial
Likes, shares, comments
19
Which two channels should you focus on when the buyers are at the Consideration stage?
Display and video advertising
Content marketing
Search engine optimization
Social media marketing
20
What two SMART objective elements are here illustrated: Increase website traffic by 20% through retargeting campaigns
Time bound
Strategic
Measureable
Specific
21
Which DMI 3i principle applies the output of data analysis to your digital marketing strategy?
Integrate
Iterate
Initiate
Implement
22
What are two best practices for combining inbound and outbound strategies?
Raise awareness through outbound; drive valuable actions with inbound.
Prioritizing conversion-driving channels
Allocating most of the budget to outbound channels to maximize sales
Understanding the different consumer mindsets to choose the right channels
