UCM Intro to Sport Management - Final Exam Prep

Sport communication, also known as public relations, is about telling the public your organizational story.

Marketing of sport refers to satisfying consumers’ interests in doing a sport activity or watching a sport activity.

When people develop the skills, knowledge, attitudes, and other “equipment” necessary to perform various social roles.

Which of the following is the lifeblood of any sport organization?

When creating a strong management strategy, tactics refer to the big-picture concepts.

Which is the process of moving goods/services from the product producers to those who will benefit most from their use?

Which is defined as hands-on doing, such as participating in a sport itself, watching, listening, and cheering?

The right to directly associate with a sport entity for the purpose of deriving benefits related to that affiliation.

Which strategy is used by small college administrators who go "all-in" athletics and support student-athletes to survive

In fundraising, a transactional relationship focuses on educating and building a sustainable relationship with a donor.

Which of the following is a reason that athletics play a major role on college campuses?

Which is a way that American sport leagues operate differently than major sport leagues in other countries?

If a collective bargaining agreement expires and owners choose to not come to an agreement, it is called a strike.

Which of the following is an advantage to joining the national governing body for high school sport?

The most common motive for adult recreational sport participation is

Research has shown that sport participation results in lower GPAs, lower graduation rates, and more deviance.

The sale of licensed team/league logos, player likenesses, and other intellectual property is which source of revenue?

Personal preference for a sport organization begins as early as _____ years old.

The business side of the organization consists of sport areas such as marketing, finance, operations, and sales.

Which is concern that exists from a league and team’s viewpoint on legalized sports wagering in the U.S.?

If a collective bargaining agreement expires and players choose to not come to an agreement, it is called a lockout.

Defined as leveraging or bringing a brand to life by creating a variety of means to interact with a target market.

When working in sports as an event planner, what is the first stage in the event planning process?

Which of the following is the fastest-growing segment in recreational sport?

Which of the following require a manager to plan all aspects of the event day including people, equipment, and services

Age, gender, income, education, and social status are all examples of segmenting a market by

A name, term, sign, symbol, or design used to identify a good/service and to differentiate it from the competition?

The desire to promote the welfare of others, expressed especially by the generous donation of money to good causes?

Which form of communication is used for a detailed compilation of facts, quotes, pictures, and historical information?

Which of the following is the first step in a sport marketing campaign?

A process where a tax is applied to teams in more favorable situations that go to teams in less fortunate situations.

Which of the following issue(s) is/are high school athletics facing?

Which of the following is not an element of a sport product – the game or event – that makes it unusual?

Donors who elect to donate for primarily philanthropic reasons, such as believing in the cause the charity supports.

An endemic sponsor would be one that is an unnatural match to the property.

The price of the sport product (event ticket) itself is small in comparison to the total cost paid by the consumer.

In college athletics, which position/job is responsible for all communication with the media and the public?

Within the for-profit recreational sports scene, which of the following is a form of a health club?

You can predict how large or small of a donation an individual is willing to make by basing it on

At small colleges, the student body is primarily student-athletes who would likely have not attended without their sport

In which of the following sport-business trends do you create content that customers and consumers actually want to see?

Marketing through sport refers to attempting to reach consumers through an association with sport.

The staff for minor league sports is large, so employees only fulfill responsibilities associated with their department.

The talent side of the organization deals with preparing the team to achieve on-field success.

Which of the following is the correct order of the top-3 most popular sports in the world? (most popular listed first)

Student fees, which include athletics fees, are mandatory in Division I and included as part of the tuition bill.

Which is defined as gaining knowledge about a sport through media accounts and discussions with other participants/fans?

Personal selling is convincing and using techniques to show a prospect or customer that you have something they need.

a non-endemic sponsor would be one that is a natural match to the property.

Any combination of qualities, processes, and capabilities that a sport consumer expects will deliver want satisfaction.