Why is it important to structure your Google Ads account carefully?

To improve ad relevance and reporting clarity

Which option BEST defines a “long-tail keyword”?

A specific, multi-word phrase targeting niche audiences

Which of the following correctly shows the basic structure of a Google Ads account?

Campaign → Ad Group → Ads and Keywords

Which of the following BEST describes the role of SEM in digital marketing?

Generating traffic through paid search engine advertising

When you optimize ad rotation settings in Google Ads, what happens?

The best-performing ads are shown more often

What is the MAIN purpose of using negative keywords in a Google Ads campaign?

Block irrelevant search queries from triggering your ad

In Google Ads, does capitalisation (use of capitals) affect how keywords match search queries?

No, capitalisation does not affect keyword matching

Which of the following are factors that impact Ad Rank on Google? (Choose the best combination.)

Bid amount, ad quality, and expected impact of ad extensions

Which statement most accurately explains the difference between paid and organic search results?

Paid results require a bidding process, organic rankings r earned thru SEO

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ADDM Paid Search Strategy Team Quiz

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Answers

1
Why is it important to structure your Google Ads account carefully?
To avoid paying for any clicks
To create more colorful ads
To guarantee first position every time
To improve ad relevance and reporting clarity
2
Which option BEST defines a “long-tail keyword”?
A broad search phrase used for general targeting
A short, popular keyword with high competition
A keyword based on trending topics only
A specific, multi-word phrase targeting niche audiences
3
Which of the following correctly shows the basic structure of a Google Ads account?
Account → Ad → Keywords → Ad Group
Account → Campaign → SEO Strategy
Campaign → Ad Group → Ads and Keywords
Campaign → Keywords → Ads
4
Which type of search intent would a user likely have if they search for “Buy Nike Running Shoes Online”?
Navigational intent
Informational intent
Educational intent
Transactional intent
5
Which of the following BEST describes the role of SEM in digital marketing?
Increasing unpaid search visibility
Improving website loading speed
Generating traffic through paid search engine advertising
Managing social media advertising campaigns
6
When you optimize ad rotation settings in Google Ads, what happens?
Ads rotate randomly without data consideration
Google prioritizes higher-paying advertisers
The best-performing ads are shown more often
Ads are paused automatically after one month
7
What is the MAIN purpose of using negative keywords in a Google Ads campaign?
Improve your ad's click-through rate by boosting impressions
Increase your daily spend to reach more users
Expand your audience reach into new search categories
Block irrelevant search queries from triggering your ad
8
In Google Ads, does capitalisation (use of capitals) affect how keywords match search queries?
No, capitalisation does not affect keyword matching
Only for brand names
Yes, capital letters are required for exact match
Yes, but only for broad match keywords
9
Which search engine holds the largest market share in Australia?
Bing
Google
Yahoo
DuckDuckGo
10
Which of the following are factors that impact Ad Rank on Google? (Choose the best combination.)
Organic SEO score, social media engagement, and brand popularity
Number of keywords, daily impressions, and website traffic
Bid amount, ad quality, and expected impact of ad extensions
11
Which of the following keyword match types gives you the most control over who sees your Google Ads?
Modified Broad Match
Exact Match
Broad Match
Phrase Match
12
Which statement most accurately explains the difference between paid and organic search results?
Paid and organic results are ranked the same way by Google
Paid results require a bidding process, organic rankings r earned thru SEO
Paid search results only appear on mobile devices
Paid results are ranked by content relevance, organic by bid amount

ADDM Paid Search Strategy Team Quiz Flashcards | StudBud