Social Media Final Certification Exam

Question 1

Which of the following is NOT an example of active language you should use on a call-to-action?

Accepted Answer

“More here”

Question 2

True or false? Social content is only used during the attract and delight stages of the inbound methodology.

Accepted Answer

False

Question 3

“Earned” media is exposure your brand has paid for, e.g., advertising or promotions.

Accepted Answer

False

Question 4

Why would you want a service to help you manage and discover influence?

Accepted Answer

To identify individuals with the biggest following and high social clout

Question 5

Why should you trust the influencer and give them creative license?

Accepted Answer

They understand their audience and what they want.

Question 6

Posting curated content on social shows your audience you’re committed to:

Accepted Answer

Creating value for them.

Question 7

A(n) ________ outlines guidelines and best practices for employees to follow on social media.

Accepted Answer

social media policy

Question 8

Simon Sinek says that people want to buy what you have. They don’t care about what you believe.

Accepted Answer

False

Question 9

A service level agreement refers to the time between when a customer reaches out and when the company responds.

Accepted Answer

True

Question 10

Humanizing your brand gives you a competitive edge because people like making connections.

Accepted Answer

True

Question 11

The longer your social posts, the more likely that content will be seen and re-shared.

Accepted Answer

False

Question 12

How much of the buyer’s journey is digital?

Accepted Answer

67%

Question 13

Voice refers to:

Accepted Answer

The distinct and steady personality or style of your brand.

Question 14

True or false? Social listening can help you find leads.

Accepted Answer

True

Question 15

To implement an effective social media strategy, you have to be aware of the legal challenges, not ethical ones.

Accepted Answer

False

Question 16

An ad for your upcoming webinar on network security should lead people directly to ___________.

Accepted Answer

a landing page where they can quickly sign up for the webinar

Question 17

When developing your brand’s tone, _______ is key.

Accepted Answer

context

Question 18

You’re starting a project and don’t have a past campaign to use as a benchmark. How can you secure executive buy-in?

Accepted Answer

Position your program as an experiment or pilot.

Question 19

What is the biggest challenge that most social media practitioners have?

Accepted Answer

Getting executive buy-in for social ideas

Question 20

To choose the right tool you should think about business goals, then narrow down choices based on that goal criteria.

Accepted Answer

True

Question 21

Which KPI is most likely to be a vanity metric?

Accepted Answer

Reach

Question 22

Which one of the below choices is NOT a reason you should be measuring your social media ROI?

Accepted Answer

Show influencers how enticing it would be to work with your company.

Question 23

What do senior leaders care about MOST when it comes to your social media plan?

Accepted Answer

Competitive advantage

Question 24

If you’re posting the same content on different channels, post them on the same days and at the same times.

Accepted Answer

False

Question 25

Which type of influencer might be primarily behind the scenes in your marketing campaign?

Accepted Answer

Content creators

Question 26

You should make sure experimentation is ingrained in your strategic plan.

Accepted Answer

True

Question 27

Which of these is NOT a reason for using user-generated content (UGC)

Accepted Answer

UGC is from famous individuals making it very popular.

Question 28

You need to first have your _____________ in mind as you’re developing content and social campaigns,

Accepted Answer

business goals and buyer personas

Question 29

Which network has the longest life for a piece of content?

Accepted Answer

Question 30

Asking for reviews is something you should never do in social media.

Accepted Answer

False

Question 31

On which social network should you share content most frequently?

Accepted Answer

Twitter

Question 32

You should revisit your KPIs every 18 months.

Accepted Answer

False

Question 33

Which of the following is NOT a type of influencer?

Accepted Answer

Attorney

Question 34

Commissions for celebrity influencers are generally 5% of the sale.

Accepted Answer

False

Question 35

What is NOT a way that a brand can see financial gain from doing social customer service?

Accepted Answer

Using a social media agency to deliver content to customers

Question 36

One-to-one engagement doesn’t result in customers spending more.

Accepted Answer

False

Question 37

Why are hashtags helpful?

Accepted Answer

To aid search, track campaigns, influence the creation of UGC

Question 38

Curating content means publishing someone else’s content as if it were your own.

Accepted Answer

False

Question 39

When you use language in your social responses that is too casual, you lose the respect of your audience.

Accepted Answer

False

Question 40

Fill in the blank: Instagram stories are a great way to _____________.

Accepted Answer

drive traffic and engagement

Question 41

The Holistic model is the most common social team structure used by organizations today.

Accepted Answer

False

Question 42

A channel takeover, letting an influencer run your Instagram or Twitter handle for a day, is a good idea for brands.

Accepted Answer

True

Question 43

Which of the below is not one of the five types of social media models?

Accepted Answer

Distributed

Question 44

The number of leads you generate that actually become paying customers is known as your ________.

Accepted Answer

average lead-to-customer rate

Question 45

True or false? It’s necessary to conduct a social media audit every 2–3 years.

Accepted Answer

False

Question 46

Which one of the following is NOT a way that UGC can help marketers?

Accepted Answer

Provide deep insight into the effectiveness of your content mix

Question 47

The _________ stage focuses on creating message maps and listening protocols on social media.

Accepted Answer

preparation

Question 48

Your campaign should also help the influencer build authority and further their own content or reach.

Accepted Answer

True

Question 49

Which of these KPIs demonstrate engagement?

Accepted Answer

Impressions, Sharing and retweets

Question 50

The world has changed which is why advertising should be considered part of your marketing playbook.

Accepted Answer

True

Social Media Final Certification Exam

Questions 50

Social Media Final Certification Exam

Questions 50