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WEEK 2
What is team related brand equity?
What is brand awareness?
WEEK 2
13 terms
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StudBud Administration
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4 plays
Brand Equity Models
Flashcards
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Questions
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Answers
1
What is brand awareness?
Positive feelings towards a brand
The extent of faithfulness to a brand
Consumers beliefs about the company
Recognition among the public
2
What is team related brand equity?
Brand Awareness
Promoting a brand
Positive feelings towards a brand that develop over time
Brand Loyalty
3
Brand equity is the value of a well known brand name
True
False
4
What is brand equity?
Brand loyalty
Brand awareness
The value of a brand
Equality on the workplace
5
This is not a benefit of positive brand equity is:
The ability to charge price premiums
Negative History
Increased licensing and merchandising opportunities
Less drastic revenue declines when the team loses
6
Name this brand
Google
Mozilla
Subway
Gooogle
7
What are the benefits of brand equity?
All the Above
Profits
Investor loyalty
Customer Loyalty
8
Sources of brand association include:
Rivalries and stadia
Owners, players, and coaches
Logos, marks, nicknames, and mascots
All of the above
9
Which is not an aspect of brand equity?
Brand loyalty
Brand association
Brand awareness
Brand insistence
10
This is not one of the Brand Equity Models discussed in class.
Brand Asset Valuator
Aaker Model
BRANDZ
6-SIGMA
11
What brand is this?
Honda
Toyota
BMW
Audi
12
What is a brand?
a brand is images/personality a company applies to products
a marking for a farmer's cows
an important aspect of business
a unique design
13
A company's brand would be considered
A short term liability
A fixed asset
an intangible asset
a debt
