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E-commerce Flashcards | StudBud
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E-commerce
E-commerce
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Questions
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Answers
1
Which platform is an example of C2C e-commerce?
Coolblue
Amazon
Ebay
Shopify
2
What stage of the customer journey involves keeping customers loyal?
Retention
Purchase
Awareness
Consideration
3
Which of the following is a common challenge in e-commerce?
Low competition
Easy inventory management
Cybersecurity and data privacy
Lack of global reach
4
What is the primary benefit of using customer behaviour data in e-commerce?
Limit website traffic
Reduce product prices
Optimize marketing and increase sales
Improve warehouse size
5
What is the main advantage of e-commerce for consumers?
Limited product choices
Only local shipping options
24/7 access and convenience
No return policy
6
A sustainable revenue model focuses on...
Marking profit with minimal environmental or social impact
Short-term sales only
Free giveaways
Ignoring long-term planning
7
Which revenue model relies on recurring payments from customers?
Dropshipping
Affiliate marketing
Flash sales
Subscription model
8
What does the term "conversion rate" refer to in e-commerce?
Number of ads shown to users
Number of product returns
Speed of website loading
Percentage of visitors who make a purchase
9
What does B2C stand for in e-commerce?
Brand to Client
Business to Consumer
Business to Company
Buyer to Customer
10
What is the main purpose of Google Analytics?
Tracking websites
Processing online payments
Posting on social media
Creating advertisements
11
In the online marketing funnel, what is the first stage?
Purchase
Loyalty
Awareness
Interest
12
Which of the following is NOT parto of online data analysis
Tracking bounce rate
Predicting trends
Monitoring page views
Shipping products
