Marketing Test 1 Review

You buy a gift for a friend.  Your purchase is part of which of the following markets?

Sole Proprietorship offers the biz owner the most profit with the least responsibility. 

A TV, TV repair, and a TV message to buckle your seatbelt are all examples of? 

The role of the production function in a biz is to:

Everyone in a mass market has similar wants and needs for a particular product.

A coffee shop decides to open at 5AM to accommodate early commuters. Which utility?

The same marketing mix can meet the needs of ALL customers.

Promotion focused on promoting a positive image of the company is called: 

Resellers that buy products to sell to other businesses are called:

Marketers change the products they offer in order to:

Distributino includes marketing which of the following tasks.

Getting more ice cream delivered when the store is running out part of this marketing element:

The management function of a business can be described as:

Which type of business customer is the state legislator?

A need is different from a want in that a need _____.

Adding value to a product is how marketers say "adding utility". 

The role of marketing is to:

Which of the following is NOT one of the uses of money?

A store provides demonstrations on how to use a new kitchen appliance. Which utility?

The main purpose of market segmentation is to:

Money makes exchanges easier than barter because money:

The customer is the focus of the marketing mix. 

The consumer market is sometimes referred to as:

Customers needs and wants are affected by changes in the econ, tech, & social trends. 

A factory turns steel, plastic, and glass into a car.

Which is NOT a definition of the term consumer? 

A customer takes clothes to the dry cleaner to be cleaned Which util. is dry cleaning providing

Everyone who needs or wants a product is part of the market for that product. 

The selling function supports the marketing concepts by:

Segmenting a market makes it easier for marketers to follow the marketing concept and satisfy

The three forms of biz ownership are:

The price of an item in dollars may be different from the value it has to an individual. 

The marketing function that specializes in developing goods and services is called: 

Which type of business customer is a construction company?

The marketing concept also says that businesses should satisfy customers even if that means - %

A store policy states "We accept only cash."  What utility does this policy affect?

The marketing function, ____, is also called marketing research.

Marketing focuses on the customer because:

Marketers study what customers want and need, then they _____.

A furniture store provides delivery.  Which utility? 

All of the following are terms for the biz market EXCEPT:

A business customer uses the products it buys for all of the following reasons EXCEPT: