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Marketing Unit 1 Review Flashcards | StudBud
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Marketing Unit 1 Review
Marketing Unit 1 Review
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Unit 1 test review
Flashcards
19 cards
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Practice quiz
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Questions
19
Answers
1
This is a "wanna be customer" they have not bought your products yet....
Consumable
Consolate
Consumer
Believer
2
Online ticketing for a movie theatre is an example of what marketing element?
Information Managment
Selling
Pricing
Place/Distribution
3
Official definition of Marketing is....
Sales that create profitability for companies
Providing services for people that need it
Creation and Maintenance of Satisfying Exchange Relationships
Right product in the right place at the right time
4
The Marketing Mix includes all of the following EXCEPT
Place
Pricing
Promotions
Possessions
5
The added value to a product that the functions of marketing add is known as:
utility
consumption
appreciation
pricing
6
Products in the right place at the right price at the right time is known as
Products that are amazing
Official Definition of Marketing
Common sense
Unofficial Definition of Marketing
7
Customer Satisfaction goes UP, so Production & Marketing costs go . . .
Up
Stay the same
Down
8
One benefit of Marketing in our Society?
None of the above
More jobs, stronger economy
Standard of living decreases
More money in companies bank accounts
9
What are the four P’s of Marketing?
Product, Place, Price, Promotion
Package, Payment, Population, Product
Promotion, Place, Practice, Package
Place, Practice, Product, Payment
10
The marketing mix can also be called
the target market
marketing plan
the 4 P's
customer base
11
Percent of customers that do NOT call the company when they have a negative experience with their product?
96%
5%
50%
4%
12
An example of marketing information management would be
Advertising
Marketing channels
Collecting data
Labeling
13
Which option is a common
criticism
of Marketing in society?
Companies don't care obout customer retention
Huge waste of money
Good products don't need marketing, they sell themselves
Makes us buy stuff we really don't need
14
3 stages of the evolving marketing concept historically until today are:
Product, Sales and Customer
Production, Sales and Client
Promotion, Sales, Customer
15
There are this many functions of marketing
8
6
5
7
16
This is the ultimate goal for ALL businesses
To appeal to all people
To maximize their profits
To sell stuff
None of the above
17
A TV commercial telling you about a new energy drink is an example of:
Promotion
Financing
Utility
Placement
18
The 5th "P" in the Marketing Mix is
Pride
People
Politics
Projections
19
A retail store offering customers a “12 month, no payment” plan
Product Development
Coupon
Information Management
Possession Utility
