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Business Studies Marketing Syllabus Quiz Flashcards | StudBud
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Business Studies Marketing Syllabus Quiz
Business Studies Marketing Syllabus Quiz
20 terms
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Basic terms from syllabus Business Studies Marketing
Flashcards
20 cards
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Practice quiz
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Questions
20
Answers
1
Which term is not a marketing 'approach' listed in the syllabus?
Production
Buying
Marketing
Selling
2
Which term is not listed as a pricing strategy in the syllabus?
Prize Points
Penetration
Skimming
Loss leaders
3
Intensive, selective and _________________ channel choice.
expressive
exclusive
extensive
excellent
4
A situational analysis includes...
SWOT & product life cycle
SWOT and ethical analysis
Business & product life cycle
SWOT & Market researc
5
Which term defines 'standardisation' the best?
Unique
Niche
Same
Different
6
What word best describes the link between all key business functions?
Interdependence
Production
Sales
Shops
7
Developing a financial forecast is part of...
Establishing market objectives
Situational analysis
Implementation, monitoring & controlling
Consumer law
8
What are two elements of the promotion mix?
Advertising & Social media
Company logos & the media
Advertising & Sales Promotion
Skimming & Penetration
9
What is the 'M' in SMEIDI?
Market research
Market segmentation
Market
Market objectives
10
What are two product marketing strategies?
Branding & E-marketing
Branding & Pricing
Advertising & Packaging
Branding & Packaging
11
4Ps + ______________, ___________________ and _____________________ = 7Ps
People, Power & Politics
People, Physical evidence & Philosophy
People, Policies & Portfolios
People, Processess & Physical evidence
12
What is the 'E' of SMEIDI?
Establish market objectives
Establish product range
Estimate market objectives
Estimate cost analysis
13
What is the 'D' of SMEIDI?
Developing customer loyalty
Developing marketing strategies
Developing Product range
Developing market identity
14
Which term is listed as a factor influencing consumer choice?
Global Economy
Economic
Situational Analysis
Environmental
15
Under 'role of marketing', what type of market is not listed in the syllabus?
Mass
Consumer
Niche
Stock
16
Ethics - _________, _____________ and good ____________ in advertising.
Fun, feelings, friends
Whatever, wherever, times
Laws, rules, policing
Truth, accuracy, taste
17
What is the first 'I' of SMEIDI?
Identifying target customers
Identifying the marketing mix
Identifying target markets
Identifying marketing opportunities
18
Which two terms are listed in the syllabus under consumer law?
Warranties and business courts
Price discrimination & warranties
Deceptive markets & illegal TV ads
Implied conditions & quality assurance
19
What term is associated with place and distribution?
Packaging
Word of mouth (WOM)
Warehousing
Customisation
20
How much is a lamb kafta wrap in Campbelltown?
$4.50
$7.50
$9.50
$2.00
