Social Media Marketing Metrics

One set of simple social Key Performance Indicators (KPI's), including reach, followers and likes, is often knocked as:

How many times a person interacted with your content; includes likes, comments, shares, and in some cases, clicks:

Which of the following is NOT a measure used when your goal is "awareness."

The metric measuring the number of times a person clicked on your post is

Total amount of money a customer is expected to spend with your brand during their lifetime.

If your goal is to help drive sales, which social metric is NOT helpful in evaluating success?

Metric measuring the number of times a person or business tags your business account in a social media post:

The estimated number of people who see a specific piece of your content at least once during a time period

The rate at which a brand adds (or loses) audience members per channel is called

Why is measuring social media ROI so hard?

The measure of the return in value to your business relative to your expenses to generate that value is:

How do we measure social media "engagement?"

What is the snippet of code added to a url that ties specific sources of traffic to a website?

The number of people who have seen any activity from your social media account is known as

Number of visits and visitors social media drives to your websites is

The willingness of customers to recommend a product is measured and expressed as:

The percent of brand mentions compared to your competitors is known as

Total number of people who have followed, or liked your social media account and may see your posts in their feeds:

The part of a social media message that tries to persuade a person to perform a desired action, like "Sign up today," is

The measure of consumer identification of a brand "first" from within a category (unprompted) is: